Martech News

Adtech
Optable Raises $20M Fueling US Growth
To meet the growing demand for identity-focused, data monetization solutions for media owners, publishers and platforms, Optable, an identity management and …
Customer Engagement
Alvaria, Zoom Collaborate to Enhance Contact Center Operations
Alvaria, a leading provider of compliance-first contact center software, announces that it has teamed up with Zoom, a global leader …
Influencers
LTK Releases 2025 Creator Marketing Trends Report
LTK, the first and largest influencer marketing platform, today released findings from its 2025 Creator Marketing Trends Report, highlighting the …
Events, Meetings & Webinars
Exclaimer Announces Chili Piper Integration
Exclaimer, the global leader in email signature management solutions, announces its latest integration with Chili Piper, a leading demand conversion platform. …
Ecommerce
Wunderkind Survey: Timing, Price Lead Holiday eCommerce Sales
According to the results of a consumer retail survey conducted by Wunderkind, the leading AI-powered performance marketing and identity platform, consumers …
PR
Vertice AI Selects William Mills Agency for Public Relations Services
William Mills Agency, the nation’s leading fintech public relations and marketing firm, has been retained by Georgia-based Vertice AI, an industry …
Display & Programmatic Advertising
Bombora B2B Intent and Audience Data Available in Audigent’s Curated PMPs
Bombora, the leading provider of B2B data solutions for brands, agencies and publishers, announced an integration with Audigent, a part …
Data Analytics
AppsFlyer Poised for Growth with New CBO Appointment
AppsFlyer, the global leader in mobile measurement, attribution, and data analytics, announced the promotion of Gal Ekstein to the role …
Audience/Marketing Data & Data Enhancement