Martech News
Optimization, Personalization & Testing
IAS Achieves MRC Accreditation for SIVT Filtration in CTV Environment
Integral Ad Science, a leading global media measurement and optimization platform, announced that it has earned Media Rating Council (MRC) …Retail, Proximity & IoT Marketing
INEO Deploys RFID within its INEO Media Network
INEO Tech Corp. (the “Company” or “INEO“), is proud to announce the first retail deployment of its cutting-edge RFID (Radio-Frequency Identification) …Retail, Proximity & IoT Marketing
x-hoppers launches AI-Powered Retail Communications Solution
Exiting its beta phase, x-hoppers, a pioneering provider of retail communication solutions, announced the launch of its AI-fueled platform in …Digital Advertising
Digital advertising firm Adludio launches AdSapiens
Digital advertising firm Adludio has launched its new product AdSapiens, offering the only end-to-end AI-powered campaign platform for brands. Leveraging …Display & Programmatic Advertising
Axis Programmatic Middleware and Lemma Strategically Partner
Axis, an AI-powered programmatic platform that streamlines connections between suppliers and advertisers, and Lemma, a leading omnichannel Supply Side Platform …PR
StreetCred PR adds Industry Veteran to Senior Leadership Team
StreetCred Communications, LLC, (“StreetCred”), an agency solely focused on delivering the highest caliber of public relations (PR) work to the …Audience/Marketing Data & Data Enhancement
Adjust unveiled Mobile Analytics Solution Powered by AI
Today, leading measurement and analytics company Adjust unveiled InSight, a machine learning and AI-powered measurement solution giving marketers a data-driven lens to evaluate campaign …Digital Advertising
CEO of Collective Audience Inducted into NJ Advertising Hall of Fame
Collective Audience, Inc., a leading innovator of audience-based performance advertising and media solutions, announced its CEO, Peter Bordes, has been …Adtech