Martech News

Sales Automation, Enablement & Intelligence
Sales Intelligence Leader Introhive and Equilar Partner
Introhive, one of the fastest-growing sales enablement and intelligence companies, and Equilar, the leading provider of corporate leadership data solutions, announce …
Customer Data Platform
CDP Leader Klaviyo Partners with WooCommerce
Today, Klaviyo, the leading customer data and marketing automation platform, announced its official partnership with WooCommerce, an open-source, completely customizable eCommerce platform …
Marketing Automation
Marketing Automation Leader Klaviyo Adds Mike McLaughlin as CCO
Today, Klaviyo, the leading customer data and marketing automation platform, announced that Mike McLaughlin has joined the company as its first chief customer …
Marketing Analytics, Performance & Attribution
The Marketing 360® Forms app now includes payments
The Marketing 360® Forms app now includes payments, used by small business owners, agencies, and larger enterprises, makes it easy …
Marketing Automation
Act-On Software Launches SMS Channel Backed By Full Power of Automation
Act-On Software, the leading growth marketing automation platform, today launched SMS automated marketing to allow marketers to send “in-the-moment” messaging …
Guest Blogs
Staffing a CDP: 6 Crucial Steps to Follow
At its core, a customer data platform (CDP) puts a focus on people—your customers—to deliver the best experience possible across …
Optimization, Personalization & Testing
MoEngage Named a Top Personalized Marketing Solution Provider
MoEngage, the insights-led customer engagement platform, has been recognized as one of the top ten “Personalized Marketing Solution Providers 2021” …
Ecommerce
Contentserv & OroCommerce Team Up to Deliver Ecommerce Experiences
Contentserv, the global Product Experience platform provider, announced today an integration with OroCommerce, the No.1 open-source B2B e-commerce platform trusted …
Business/Customer Intelligence & Data Science