Martech News

sales force automation
Sales Automation, Enablement & Intelligence

Sales Intelligence Leader Introhive and Equilar Partner

Introhive, one of the fastest-growing sales enablement and intelligence companies, and Equilar, the leading provider of corporate leadership data solutions, announce …
salesforce cdp
Customer Data Platform

CDP Leader Klaviyo Partners with WooCommerce

Today, Klaviyo, the leading customer data and marketing automation platform, announced its official partnership with WooCommerce, an open-source, completely customizable eCommerce platform …
email automation
Marketing Automation

Marketing Automation Leader Klaviyo Adds Mike McLaughlin as CCO

Today, Klaviyo, the leading customer data and marketing automation platform, announced that Mike McLaughlin has joined the company as its first chief customer …
performance attribution,
Marketing Analytics, Performance & Attribution

The Marketing 360® Forms app now includes payments

The Marketing 360® Forms app now includes payments, used by small business owners, agencies, and larger enterprises, makes it easy …
email automation
Marketing Automation

Act-On Software Launches SMS Channel Backed By Full Power of Automation

Act-On Software, the leading growth marketing automation platform, today launched SMS automated marketing to allow marketers to send “in-the-moment” messaging …
cdp customer data platform
Guest Blogs

Staffing a CDP: 6 Crucial Steps to Follow

At its core, a customer data platform (CDP) puts a focus on people—your customers—to deliver the best experience possible across …
performance optimization
Optimization, Personalization & Testing

MoEngage Named a Top Personalized Marketing Solution Provider

MoEngage, the insights-led customer engagement platform, has been recognized as one of the top ten “Personalized Marketing Solution Providers 2021” …
ecommerce website,
Ecommerce

Contentserv & OroCommerce Team Up to Deliver Ecommerce Experiences

Contentserv, the global Product Experience platform provider, announced today an integration with OroCommerce, the No.1 open-source B2B e-commerce platform trusted …
data science
Business/Customer Intelligence & Data Science

SmartBug Media® Joins Adobe Solution Partner Program

Enhancing its Intelligent Inbound® marketing offerings, SmartBug Media® has joined the Adobe Solution Partner Program to better assist companies that use Adobe technologies with implementation, …