Martech News

Salesforce Named #1 CRM Provider for Sixth Consecutive Year
CRM

Salesforce Named #1 CRM Provider for Sixth Consecutive Year

Salesforce [NYSE: CRM], the global leader in CRM, today announced that for the sixth consecutive year it has been named the …
7 Push Notification Mistakes Mobile Marketers Must Avoid (at all costs!)
Guest Blogs, pradyut hande

7 Push Notification Mistakes Mobile Marketers Must Avoid (at all costs!)

Being a mobile marketer in today’s hyper-competitive app ecosystem is a massive challenge. You’ve worked incredibly hard to acquire users, …
MRP Prelytix Launches Revolutionary Account Based Marketing (ABM) Waterfall Visualization
Marketing Automation

MRP Prelytix Launches Revolutionary Account Based Marketing (ABM) Waterfall Visualization

MRP, the only enterprise-class predictive ABM platform, today announced the launch of its’ Program Waterfall functionality within its award-winning predictive …
Yes Marketing receives industry recognition from Webby awards, Horizon Interactive Awards and IAC
Customer Experience, Service & Success

Yes Marketing receives industry recognition from Webby awards, Horizon Interactive Awards and IAC

Yes Marketing today announced that its work on behalf of six clients – including Olive Garden, Choice Hotels, Spartan, and …
KORTX Awarded Great Place to Work Certification
Display & Programmatic Advertising

KORTX Awarded Great Place to Work Certification

KORTX, a marketing technology and digital media solutions provider, today announced it was awarded certification as a Great Workplace by …
Sitecore named a strong performer in B2C Content Marketing Platforms
Content Marketing

Sitecore named a strong performer in B2C Content Marketing Platforms

Sitecore®, the global leader in digital experience management software, today announced that it has been recognized as a Strong Performer …
True Influence launches InsightBase 4.0
Sales Automation, Enablement & Intelligence

True Influence launches InsightBase 4.0

True Influence®, the technology leader of intent-based marketing and demand generation solutions, today announced InsightBase® 4.0 at the SiriusDecisions Summit 2019 in Austin. InsightBase 4.0 …
iClick Interactive, BTG WELINK and Tencent form strategic partnership
Audience/Marketing Data & Data Enhancement

iClick Interactive, BTG WELINK and Tencent form strategic partnership

iClick Interactive Asia Group Limited (“iClick”) (Nasdaq: ICLK), an independent online marketing and enterprise data solutions provider in China, today announced a strategic …
Demandbase ABM ecosystem launches to connect technology, software and data providers
Marketing Automation

Demandbase ABM ecosystem launches to connect technology, software and data providers

Demandbase, the leader in Account-Based Marketing (ABM), today announced the launch of the Demandbase ABM Ecosystem, which brings together the …