Martech News

mailchimp automation
Marketing Automation

6sense Launches Dynamic Display Advertising

6sense, the leading Account Based Orchestration Platform, powered by AI, today announced that it has expanded its display advertising suite …
pr marketing
PR

Tata Communications recognized as Unified Communications Service Provider of the Year

Tata Communications was named the Asia-Pacific Managed Unified Communications Service Provider of the Year at the annual Frost & Sullivan …
display & programmatic advertising
Display & Programmatic Advertising

OpenX Completes Technology Migration onto Google Cloud Platform

OpenX today announced that earlier this year, the company completed the migration of the OpenX Exchange onto Google Cloud Platform …
digital content marketing
Content Marketing

Druva Selects PathFactory To Accelerate Lead Nurturing, Reduce Marketing Friction

Today PathFactory announced that Druva, the leader in Cloud Data Protection and Management, selected PathFactory to accelerate lead nurturing and …
marketing data science
Marketing Analytics, Performance & Attribution

Whatfix Identifies Digital Adoption Solutions (DAS) as Key to CRM Adoption, Increased Sales Productivity, and Total Cost Savings

Whatfix, the leader in Digital Adoption Solutions (“DAS”), today revealed new data based on a survey of 500 US-based enterprises, …
customer service experience
Customer Experience, Service & Success

Keells Partners With Manthan to Power (KANE) to Collaborate With Suppliers

Manthan, a global leader in AI-powered analytics solutions, today announced Jaykay Marketing Service (Pvt) Ltd , the retail arm of …
cdp customer data platform
Customer Data Platform

BlueVenn’s Customer Data Platform (CDP) Capabilities Surpass Industry Benchmarks

BlueVenn, creators of a leading, award-winning Customer Data Platform (CDP), today released a report by Winterberry Group  finding BlueVenn’s CDP’s capabilities …
business intelligence and analytics
Business/Customer Intelligence & Data Science

Avora lauded by Frost & Sullivan for its new business intelligence solutions

Based on its recent analysis of the European AI-based business intelligence solution market, Frost & Sullivan recognizes Avora with the 2019 European …
functions of public relations
PR

Catapult PR Elevates Narrative-Driven PR Strategies for B2B Tech Firms in 2020

Catapult PR-IR , a high-tech public relations and Strategic Narrative Marketing agency, will expand its focus on narrative-driven PR in 2020 to …