Martech News

Pegasystems Named a Visionary in Gartner's Magic Quadrant for Sales Force Automation
Customer Experience, Service & Success

Pegasystems Named a Visionary in Gartner’s Magic Quadrant for Sales Force Automation

Pegasystems Inc. (NASDAQ: PEGA), the software company empowering digital transformation at the world’s leading enterprises, today announced it has been named a …
JumpCrew Announces Inaugural Conference "JumpCon: The Digital Sales Transformation Summit"
Display & Programmatic Advertising

JumpCrew Announces Inaugural Conference “JumpCon: The Digital Sales Transformation Summit”

JumpCrew, the leading demand generation platform that integrates sales and marketing to accelerate new customer acquisition, will host its inaugural …
Former J.D. Power and Affinitiv Leaders join CarLabs.ai
Sales Automation, Enablement & Intelligence

Former J.D. Power and Affinitiv Leaders join CarLabs.ai

CarLabs.ai, the auto industry’s first AI-powered customer engagement platform for automating chat on messaging and voice channels, adds former J.D. …
Adjust Appoints Digital Media and Advertising Veteran Lynda Clarizio to Its Board
Mobile Marketing

Adjust Appoints Digital Media and Advertising Veteran Lynda Clarizio to Its Board

Adjust, the global leader in mobile measurement, fraud prevention and cybersecurity, today announced that Lynda Clarizio, former president of Nielsen U.S. …
Amperity Delivers a Truly Comprehensive 360 Customer View with Next-Generation Platform
Marketing Automation

Amperity and Snowflake Partner to Help Joint Customers Power Customer 360 Initiatives

 Amperity, the first AI-powered Customer Data Management platform, and Snowflake, the data warehouse built for the cloud, today announced a …
Amperity Delivers a Truly Comprehensive 360 Customer View with Next-Generation Platform
Marketing Automation

Amperity Delivers a Truly Comprehensive 360 Customer View with Next-Generation Platform

Amperity, the leading Customer Data Management platform, today announced the next iteration of its best-in-class solution to help brands connect …
Why it may be time to hire a content distribution team
Guest Blogs

Why it may be time to hire a content distribution team

Do you know that in the late 1990s publishers saw click through rates of between 1–2 percent? The CPM costs …
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Customer Data Platform

Evergage Named a Leader Again in Gartner’s Magic Quadrant for Personalization Engines

Evergage, The 1-to-1 Platform company, today announced that it has been named a Leader in Gartner’s Magic Quadrant for Personalization Engines.1 Evergage placed in …
YouAppi Granted Patent for App-Scanner, Enabling Quick and Effective Detection of Fraudulent Traffic
Display & Programmatic Advertising

YouAppi Granted Patent for App-Scanner, Enabling Quick and Effective Detection of Fraudulent Traffic

YouAppi announced today that it has received a certificate of patent for its App-Scanner system (Patent No. 249979) under the title of …