Martech News

Guest Blogs, Laura Christensen

The Importance of Trust Between Email Senders and Subscribers

Performance metrics are critical to assess the success of email marketing. Much time and attention is spent analyzing open rates, …
Sales Automation, Enablement & Intelligence

Method Communications Names Jacob Moon General Manager of its Salt Lake City Office

Method Communications, an integrated marketing and public relations agency for companies in technology and the life sciences, today announced that …
Sales Automation, Enablement & Intelligence

Brainshark to Present New Sales Onboarding Strategies at Gartner Sales & Marketing Conference 2018

Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, will present new approaches and insights to improve sales onboarding at the Gartner …
Events, Meetings & Webinars

LeanData Announces Final Ops-Stars 2018 Conference Agenda

LeanData, the leader in Lead-to-Account Matching, Routing, and Marketing Attribution solutions, today unveiled the complete Ops-Stars 2018 conference agenda, featuring more …
Optimization, Personalization & Testing

Issuance To Launch Digital Securities Marketing Platform, Giving Issuers Direct Access To Interested Investors

Issuance, Inc. has announced that it is developing a platform that will give the increasing supply of digital securities offerings (DSOs) …
Sales Automation, Enablement & Intelligence

Enea Announces New Functionality for its Market Leading DPI Engine

Enea® (NASDAQ Stockholm: ENEA) today announced new functionality for its Qosmos ixEngine®, the market’s most widely deployed Deep Packet Inspection …
Advanced Technology Group

Cognizant to Acquired Technology Group Cloud Quote-to-Cash

Cognizant (Nasdaq :CTSH ) today announced the acquisition of Advanced Technology Group (ATG), a privately-held provider of customer and revenue management consulting …
Marketing Automation

Insightful Technology and DoubleEdge Partner to Deliver Disruptive Regulatory Communication Compliance and Cognitive SaaS, Soteria, to Financial Services

Compliant voice, e-communications and cognitive services disruptor, Insightful Technology, has agreed a new partnership with agile IT and unified communications provider, DoubleEdge, …
gerri Knilans, Guest Blogs

Marketing Technology: Today and in the Future

When it comes to technology, almost nothing is built to last. Next year there will be a new app or …