Martech News

Customer Experience, Service & Success

Freshworks Appoints David Thompson as CMO

Freshworks, a global leader in customer engagement software, announced today the appointment of veteran Software as a Service (SaaS) executive David …
the social media platform changed its news feed algorithm
Search & Social Advertising

Facebook double its advertising charges with new algorithm

The cost of advertising on Facebook in India has doubled since the social media platform changed its news feed algorithm …
Display & Programmatic Advertising

AdExchanger – Educate on Future of Advertising and Marketing

  Marketers, agencies, publishers and technologists will benefit from maximized educational offerings, information sharing and networking opportunities at this year’s PROGRAMMATIC …
sales and marketing
Sales Automation, Enablement & Intelligence

Focus Marketing Brings innovates Solving Ed Tech Adoption Challenges

Focus Marketing, a group of sales and marketing experts helping senior managers in the PreK-20 education industry accelerate growth, is …
splash event marketing
Marketing Analytics, Performance & Attribution

New Research Proves Correlation Between Events and ROI for Enterprise Companies

– One of the world’s oldest marketing channels—events—is still erroneously labeled as unquantifiable and unpredictable, until now. A new report …
Guest Blogs, pradyut hande

Secret 7: Mobile Marketing Tips to Accelerate User Retention for Travel Apps

The advent, proliferation, and popularity of mobile apps has disrupted many a traditional industry. The rapid transition to an increasingly …
sales and marketing
Marketing Automation

Adobe in talks to buy marketing software firm Marketo

Adobe Systems, the maker of image-editing software Photoshop, is in negotiations to buy Marketo, a privately held cloud-based marketing software company, according to …
recruitment media management platform
Advertising & Promotion, Display & Programmatic Advertising

Joveo Inc. launches “Mojo”; a comprehensive recruitment MMP

Joveo, the only truly transparent job advertising solution of its kind, launches their new platform, “Mojo”(Machine-optimized jobs). It truly embodies the …
sales and marketing
Content & Experience, Marketing Automation

SAP® Intelligent Services for Marketing Deliver Deep Learning to Win New Customers and Reduce Churn

SAP SE (NYSE : SAP ) today announced plans to enhance the SAP®Marketing Cloud solution, introducing new “smart” capabilities to help companies focus on the …