Martech News

BarkleyOKRP
Marketing Technology

BarkleyOKRP acquires Performance Media and MarTech Company Adlucent

BarkleyOKRP, one of the largest full-service independent marketing firms in the U.S., announced today the acquisition of Adlucent, from Advantage …
Roblox
Video Advertising

Roblox’s Video Ads for all Advertisers, adds New Measurement Partners

Today, Roblox Corporation (NYSE: RBLX) announced video ads would become available to all advertisers,1 enabling them to seamlessly reach Roblox’s community of users, …
Birdeye
Customer Experience, Service & Success

Birdeye secures Multiple Wins at 22nd Annual American Business Awards

Birdeye, the leading reputation, social media, and customer experience platform for local businesses, clinched numerous awards at the esteemed 22nd …
customer experience
Customer Experience, Service & Success

Everest Group releases results from a new survey

Many companies are in the process of reviewing their first quarter results, and leaders are particularly focused on innovative ways …
Zeta Global
Events, Meetings & Webinars

Zeta Global launched Zeta NEXT in Dallas

Zeta Global (NYSE: ZETA), the AI-Powered Marketing Cloud, proudly unveiled the inauguration of its latest thought leadership initiative, Zeta NEXT, …
Iterable
Customer Engagement

Iterable announces Gen AI-Powered Journey Builder at Activate Summit

Iterable, the AI-powered customer engagement platform, unveiled several new capabilities as part of its 2024 Product Announcement at their spring customer conference, Activate …
Advatix
Ecommerce

Advatix Cloudsuite named Smart Warehousing Innovation of the Year

Beating thousands of nominations this year from all over the world, Advatix CloudSuite technology platform was presented with the Smart …
Predactiv
Display & Programmatic Advertising

Predactiv Launches with Breakthrough Predictive Platform

Predactiv, setting the standard at the intersection of data and technology, begins offering its next-generation platform empowering clients to harness …
manufacturers
Digital Asset Management

‘Digitally mature’ manufacturers and brands perform better by 29%

A new study of 158 consumer brands and industrial manufacturers shows a positive relationship between digital maturity and financial performance. …