Martech News
SEO
MGID Announced the launch of MGID+ for Premium Publishers
Global advertising platform MGID announces the launch of MGID+, an all-in-one solution for premium publishers looking for solutions beyond monetization …
Audience/Marketing Data & Data Enhancement
VideoAmp Taps Industry Veteran to Lead Media Measurement Auditing
VideoAmp, a leading tech-first media measurement company transforming advertising, today announced the appointment of Jessica Jensen to Senior Director, Product …
Influencers
374% ROI for Brands Using Captiv8’s Influencer Marketing Platform
Captiv8, the leading influencer marketing platform for enterprise brands, has released a new global study conducted by Forrester Consulting. The …
Customer Engagement
Introducing Yext Social: New AI-Powered Local Social Engagement Standard
Yext announces release of Yext Social, an AI-powered social media management tool that helps multi-location brands manage their local presence at a global scale - all through a single platform
CMS & Web Experience Management
Demand for Headless Increases, the Latest Report by WP Engine
Global research finds that 80% of businesses using headless architecture believe it gives them a competitive edge in delivering new digital experiences.
Customer Experience, Service & Success
Incisiv, Talkdesk reveals 2024 Retail Customer Experience Index
Retailers need to keep pace with advancements in artificial intelligence and data analytics to drive deeper customer engagement and loyalty
Interactive Content
KERV Interactive Partners with VIZIO for Interactive CTV Ad Experiences
KERV, a leader in video analysis, performance and monetization, announced a strategic partnership with VIZIO to expand its interactive connected …
Adtech
Vibenomics Arrives in EMEA on Mission to Digitize In-Store Media
US in-store media provider hires EMEA retail media expert to expand global footprint
Retail, Proximity & IoT Marketing
