Martech News

Retail, Proximity & IoT Marketing
Keen, Night Market Collaborate on Solution for Brand Revenue Growth
Night Market, Horizon Media’s commerce agency affiliate, and Keen Decision Systems have announced a first-of-its-kind strategic partnership aimed at helping …
Display & Programmatic Advertising
zMaticoo SDK is now officially listed on Google Play SDK Index
zMaticoo, an emerging leader of advanced programmatic advertising solutions, is proud to officially announce its recent achievement of Google SDK …
Digital Advertising
Choozle Appoints Two New Leaders to Drive Client Success and Growth
Choozle, a premier omnichannel digital advertising platform and services provider, announced the appointment of Tina Starr as Vice President of …
Ecommerce
Bloomreach Honors US Partners for Transforming Commerce Experiences
Bloomreach, the platform fueling limitless ecommerce personalization, announced the awards for US partners that are driving exceptional results and delivering …
Chatbots, Conversational AI
Medallia Appoints Mark Bishof as Chairman and CEO
Medallia, Inc., the global leader in customer and employee experience, announced the appointment of Mark Bishof as Chairman and CEO. …
Optimization, Personalization & Testing
Flashtalking Becomes the First Ad Server to Leverage LiveRamp’s RampID
Mediaocean, a foundational partner for omnichannel advertising, announced its deepened partnership with LiveRamp, integrating RampID into the Flashtalking platform for …
Customer Experience, Service & Success
WaveCX Launches AI-Driven Documentation Site and 3X Platform Release
WaveCX, provider of personalized, digital product engagement solutions for financial institutions, has launched a new documentation site, powered by its …
Optimization, Personalization & Testing
IAS Launches AI-Driven Total Media Performance™ Solution
Integral Ad Science, a leading global media measurement and optimization platform, announced the launch of its AI-driven Total Media Performance™ …
Digital Advertising