Martech News

marketing automation
Marketing Automation

Traitify Announces Traitify Engage

Traitify, a visual-based personality assessment API & SaaS platform, today announced Traitify Engage, a first-of-its-kind solution focused on the engagement … 0
customer service experience
Customer Experience, Service & Success

Mapp launches free expert community

Mapp, the international provider of insight-led customer engagement, now offers access to the free expert community ‘Improve Your Marketing’ with hundreds of … 0
business intelligence
Business/Customer Intelligence & Data Science

V!A by Jornaya Launched for Lead Gen & Performance Marketing Community

Jornaya, the leading behavioral data intelligence company with a proprietary view of more than 400 million consumer journeys every month, has … 0
crm software
CRM

Salesforce Announces Digital 360-Transforming Customer Engagement

Salesforce (NYSE: CRM), the global leader in CRM, today announced Digital 360, bringing together key components and new innovations in the … 0
mobile app marketing
Mobile Marketing

Aarki, a leading mobile marketing platform, continues to innovate

Aarki, a leading AI-enabled mobile marketing platform, continues to innovate its advanced machine learning technology tied with dynamic creative optimization, delivering … 0
customer experience services
Chatbots, Customer Experience, Service & Success

Consumer Engagement Software Astute Acquires Socialbakers

Audax Private Equity (“Audax”) announced that its portfolio company, Astute, Inc. (“Astute”), a leading provider of SaaS-based, omnichannel consumer engagement … 0
Guest Blogs

Should You Jump on the Social Activism Bandwagon? How?

Agile marketing strategies aided by Martech is bound to help marketers adopt the right brand activism! This piece on Social … 0
video advertising
Video Advertising

Vidyard Powers New Video Insights Tools in HubSpot Video

To support the growing appetite for video in business, Vidyard worked with HubSpot to develop new analytics and reporting functionality, which is … 0
customer experience services
Customer Experience, Service & Success

Vision Critical Rebrands to Alida

TORONTO – September 23, 2020 – Vision Critical, a continuous customer insights solution provider for the past two decades, today … 0