Martech News
Influencers
Mavely® Bolsters Leadership Team with Executive Hires to Drive Growth
Mavely, the Everyday Influencer Platform® unlocking performance-based social commerce for the world’s favorite brands, announced two new executive hires who …Digital Advertising
PubMatic Announces Key Executive Hires to commerce media team
PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, is pleased to announce the addition …Ecommerce
Baresquare Launches Tywin For Ecommerce Revenue Optimization
Baresquare, an AI-powered data analytics platform, today announced the launch of its next generation platform, including the industry’s first fully …Audience/Marketing Data & Data Enhancement
IAS Extends Collaboration with Microsoft Advertising
Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced it is expanding its collaboration with …Customer Engagement
Eckoh released new research results
Research released today by Eckoh plc (AIM: ECK), the global provider of Customer Engagement Data Security Solutions, revealed that data …Predictive Analytics
Provana Strategically Expands Revenue Cycle Management Solutions
Provana, a highly specialized knowledge process management provider, announced today that it is expanding its footprint in tech-enabled end-to-end revenue cycle …Adtech
Viant Expands Carbon Measurement Capabilities with Cedara
Viant Technology Inc. (NASDAQ: DSP), a leading advertising technology company, today announced a strategic integration with the carbon intelligence platform Cedara. This …Optimization, Personalization & Testing
MGID & Memorable to Enable AI-Driven Predictive Performance Analysis
MGID, the global advertising platform, has today launched an innovative pre-flight campaign assessment solution, developed in collaboration with strategic partner Memorable — …Sales Automation, Enablement & Intelligence