Marketing Analytics, Performance & Attribution

Performance Marketing Agency Directive Names New VP

Performance marketing agency for SaaS companies preps to continue growth with data as a focus
marketing analytics

Directive, a next-gen and award-winning performance marketing agency for software brands has hired Rodrigo Stockebrand as the VP of Client Strategy.

In this role, Stockebrand will guide the operational culture, improving the quality and consistency of Directive’s deliverable, and grow revenue through the success of Directive’s clients. He will be a critical part of the agency’s vision to elevate Directive into the upper-echelon of performance marketing agencies.

With over 15 years in the industry, Stockebrand has experience as a professional search engine optimization and marketing (SEO/SEM) and digital analytics practitioner, trainer, and consultant.

His work spans most of the Fortune 500 websites, including previously leading the Global SEO team at Amazon Music, as well as leading SEO projects for companies like Beats by Dre, American Express, Starbucks, Nike, Hugo Boss, Travelocity, Pottery Barn, KPMG, Carnival Cruises, and several others.

CEO and Co-founder, Garrett Mehrguth said, “We couldn’t be more grateful to bring Rodrigo’s expertise, passion for data, and continuous nature to learn to our team at this time. He will accomplish great things.”

Stockebrand said, “As an industry, we’re at a point where we have more data than ever before, yet many still struggle to leverage that data in strategic ways to facilitate real-time one-to-one communications with an increasingly cross-platform audience. We’re excited to start changing that!”

Additionally, Stockebrand is a frequent writer and speaker at industry events, and teaches digital marketing specialization courses at universities in South Florida, Lima, Santiago, Madrid, Toronto, and London.

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