Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and media companies, today announced that it has been recognized as “Best Overall AdTech Company” in the 8th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the most innovative companies in the global marketing, sales, and advertising technology industry today.
Through its Demand-Side Platform (DSP), Simpli.fi enables advertisers to target audiences by utilizing real-time data, including location, behavior, and device type, ensuring advertisers reach their ideal customers with highly relevant messaging. The company’s solutions empower businesses to maximize their advertising impact across CTV, mobile, display, and other digital platforms.
“We’re excited to see Simpli.fi recognized as Best Overall AdTech Company by MarTech Breakthrough,” said Lexi Plummer, Marketing Director at Pinch-a-Penny. “They are more than a technology provider. They are a strategic partner who understands our business and helps us connect with the right audiences across channels. Simpli.fi’s team brings the expertise and flexibility we need to manage a complex, omnichannel strategy.”
Simpli.fi ZTV is an audience-targeted CTV advertising solution that provides competitive pricing while maintaining targeting precision. It enables advertisers to reach specific audiences at scale, providing cost-efficient CTV campaigns that drive results. Simpli.fi’s advanced geo-fencing capabilities allow advertisers to engage customers based on their location, whether near a specific store, event, or area of interest.
“We’re proud to accept ‘Best Overall AdTech Company’ from MarTech Breakthrough. The award reflects the relentless commitment to transforming programmatic advertising that sets Simpli.fi apart. New innovations are designed to disrupt and that’s just what our ZTV is doing to the traditional CTV advertising model,” said Cali Tran, CEO of Simpli.fi. “This significant acknowledgement would not have been possible without the brands and agencies who trust our platform to deliver results for budgets of all sizes. Making programmatic advertising accessible to everyone is one of our driving goals.”
The MarTech Breakthrough Awards program is dedicated to recognizing the standout innovators, leaders, and visionaries in the global marketing, sales, and advertising technology industries. From marketing automation and customer experience to AdTech, SalesTech, performance marketing, RevOps, analytics, content marketing, and beyond, for nearly a decade the awards have honored breakthrough solutions across the full MarTech spectrum. The 2025 program attracted thousands of nominations from companies across more than 15 countries, highlighting the global momentum and innovation driving this rapidly evolving industry.
“Advertisers must meet their audiences where they are while also navigating endless streaming content, maintaining brand standards, and maximizing ROI,” said Steve Johansson, Managing Director at MarTech Breakthrough. “Simpli.fi allows advertisers to reach audiences without sacrificing control. Their ability to innovate, scale, and optimize – especially their ZTV solution and real-time optimization – has revolutionized how businesses engage with their audiences. This company is reshaping the future of programmatic advertising.”
Simpli.fi helps to optimize campaigns in real-time through an automated system that continuously fine-tunes campaigns, ensuring that they stay on track to meet advertiser goals, and allowing advertisers to make data-driven decisions quickly and effectively. The company integrates advanced technologies like unstructured data and real-time optimization to offer powerful, data-driven insights at scale.
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