SOLUM America will demonstrate how retailers are using connected shelf technology to improve store operations at Shoptalk Spring 2026 in Las Vegas, scheduled for March 24-26. At Booth 4450 at Mandalay Bay Convention Center, SOLUM will showcase a live, in-store environment that connects electronic shelf labels (ESL) and digital signage with core store systems, helping teams execute more consistently.
As retailers look to modernize physical stores, many are shifting focus from individual tools to the underlying infrastructure that supports how the store actually runs day to day. SOLUM’s approach centers on digitizing the shelf layer and providing a reliable, scalable foundation that retailers own and control. This enables integration with the broader systems and partners that support evolving store operations over time.
At Shoptalk, SOLUM will bring this to life through hands-on technical demonstrations, including:
- Interactive product discovery using a touch-enabled display that connects directly to shelf-level ESLs
- Newton Play integration, where in-aisle interactions trigger synchronized content on nearby screens
- Power rail ESL deployments designed for high-impact merchandising and promotional execution
- Large-format e-paper and digital signage, connected to shelf-level data for consistent in-store communication
“Retailers aren’t struggling with a lack of technology. They’re struggling with disconnected systems inside the store,” said Tim McCracken, Chief Revenue Officer of SOLUM America. “What we’re focused on is strengthening the foundation those systems rely on. When pricing and product information are connected at the shelf level, teams execute faster and spend less time chasing issues.”
