Live commerce startup Stickler last week pocketed the top innovation award at TikTok Shop’s inaugural global development summit and was praised as a clear standout by the social network, streaming video company and industry leaders.
“The moment I saw this, we knew it was what we wanted. Your solution looks really good. Now, let’s get it in front of sellers,” said JP Stoop, head of TikTok Shop App Store and a judge of the competition.
Singapore-based Stickler, founded in January 2023, was among a select group of 100 invited to attend the two-day event on TikTok Shop’s San Jose campus. Developer Summit 2024 featured two days of in-depth discussions among TikTok Shop’s internal product leadership, existing partners and elite seller clients. The live commerce platform offered attendees insights and access to its plans and roadmap, as the global market for live selling gathers steam. And those partners, besides competing for awards in two categories – TikTok Connectors and an Innovation Challenge – shared information about their own activities and services.
Stickler placed first in the Innovation Challenge, which focused on working products, prototypes and plans for services that could be developed to work with planned and upcoming releases of TikTok Shop APIs. Judges noted that Stickler, with its fully functional platform services, has already “been in the trenches with us” in different markets around the world and expressed their intent to find ways to integrate and further promote its valuable services to sellers. The excitement around Sticklers new AI based selling tools for streamlining Live Selling was palpable from the judges and audience alike.
“This award recognizes not just what we’ve been doing for over a year with TikTok Shop and sellers on the platform,” said Stickler CEO and founder Fionn Hyndman. “It points to how integral our services will be as live commerce takes off around the world. We appreciate the kudos, but we’re just getting started. We are already an important part of the live commerce ecosystem. You’re going to see and hear much, much more from and about us in the coming months.”
Richard Crossman, Stickler’s head of product, who was also in San Jose to collect the award, said the speed of TikTok Shop’s evolution in the U.S. market since its launch in September 2023 has been astounding.
“We met sellers who are driving tens of millions of dollars through live commerce on TikTok Shop, and their challenges are the same as those we’ve seen in Southeast Asia. We’re very excited to help scale their results from live commerce in the same we have for clients in Asia.
During the summit, leading sellers on Tiktok Shop emphasized the importance of live commerce, but noted it needs to be easier to understand and access as it develops.
Adam Sommers, the co-founder of Willow Boutique, one of the US’s premium live selling channels, and a Business Development executive for the TikTok Seller Partner (TSP) EK Creative said “I gravitate to live selling. It’s something that we really doubled down at the early stages of TikTok. You know, making a connection with your customer, I think has a lot of value. But we need to simplify it and stream with better tools. We need guidance on what works and how to make it better. This is a massive opportunity, but we need more help to make the most of it,” the seller said.
Stickler offers a three-pronged solution for brands and retailers of all sizes who seek to maximize their live commerce results. Its suite of app services simplifies or automates entire processes, allowing brands and sellers to do more with less, working faster, more-efficiently and at lower cost than if they had to build or create their own teams and live commerce platform integrations.
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