Working with market-leading customer data platform (CDP) BlueConic, Dutch telecommunications company VodafoneZiggo has revolutionised its customer engagement strategies, resulting in a 17.6% increase in website interactions and a 4.53% reduction in...
ActionIQ, the leading Enterprise Customer Data Platform, announced today the launch of CX.AI, a suite of AI-enabled solutions purpose-built for customer experience (CX), marketing, and data teams. The first CX.AI release...
Table of Contents Introduction 1. The Cloud Connects All Experiences: Connect with OmniChannel Shoppers 2. Digital Goes Beyond Customer Self-service 3. Social Media Is the Centre Stage 4. Find the...
Connected TV (CTV) ad campaigns appearing on viewers’ screens during streaming content offer a particularly promising path for brands eager to explore generative AI possibilities and combat audience engagement challenges....
Tealium, the largest independent and most trusted customer data platform (CDP), today announced new solutions that allow enterprises to deliver enhanced in-the-moment experiences for customers, including Tealium for AI, Tealium Moments, Tealium’s Cloud Data Warehouse...
Could you share some insights into your professional background and journey that led you to the role of Chief Marketing Officer at Acxiom, as well as your experiences and expertise...
The Customer Data Platform (CDP) industry continued to attract new participants in the second half of 2023 despite challenging business conditions, according to the CDP Institute’s latest Industry Update report. ...
Unlock the potential of AI in B2B marketing with our comprehensive exploration of AI-Powered Marketing Automation.
Successful marketers need to have many strings to their bow. One skill that is important, but not talked about often, is the ability to network and forge meaningful connections with...
Could you please tell us about your background and how you entered the industry? Over the past 20+ years, I’ve been fortunate to have been exposed to various roles that...
