Assessing the ‘where’s where’ of geolocation in digital advertising
Global mobile use is expected to make up almost three-quarters (73%) of time spent using the internet in 2018. This is a trend that’s growing, particularly in areas such as...
Tag: martech
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Three AI marketing trends for brick-and-mortar retailers
It won’t be easy, but contributor Daniel Faggella explains how real-world retailers will employ artificial intelligence in the coming years. That’s why it’s no surprise that Amazon is one of...
BlueJeans Announces Latest Integration With Workplace by Facebook
BlueJeans Network Inc, the first cloud service to connect desktops, mobile devices and room systems in one video meeting, announced its latest integration with Workplace by Facebook. Now, any Workplace...
TwentyThree Partners with Marketo to Bring Video Engagement Data to...
Copenhagen: TwentyThree and Marketo announce a new partnership and user access to bring video data to the users of the Marketo Engagement PlatformTM. With video already the majority of website...
Four ways to maximise Amazon’s social marketing power
Whilst Google is known for dominating search marketing, Amazon has started giving the search giant a run for its ad revenue – something that astute marketers will have seen coming...
How store locators can work wonders for your SEO
Creating a mutually complementary in-store and online presence is one of the biggest marketing challenges retailers with websites and brick-and-mortar stores face. All too often, they exist as separate entities,...
The power of real-world testing
As today’s retail environment grows ever more competitive and the variety of products in our shops increases inexorably, those who know where and how shoppers are most likely to choose...
