According to the U.S. Census, 42% of the population self-identifies as “multicultural”: African-American; Hispanic; Asian; Disabled or LGBTQ+; yet AIMM’s Multicultural Benchmark Study shows that only 16% of marketers imbue...
IBM (NYSE: IBM) and Adweek, LLC today launched The Institute for Brand Marketing™, a new program designed to educate marketers in collaboration with IBM Watson Advertising and Adweek. Available today on adweek.com/ibm,...
Ziff Davis, a division of J2 Global, Inc., today announced its subsidiary Ziff Davis B2B completed the acquisition of Austin, Texas-based Spiceworks. Together, the combined company will bring together Ziff...
Mobile web traffic started surpassing the desktop traffic by late 2015 for the very first time. Ever since then we have been living in a world wherein our phones have...
Rise Interactive, one of the fastest-growing digital marketing agencies in the world, was named a Strong Performer in The Forrester Wave™: Performance Marketing Agencies, Q3 2019. The Forrester Wave report...
Real estate technology provider returns as a sponsor and presenter at long-term care industry event Yardi® is again a solution partner for the sixth annual SMASH Senior Care Sales &...
Experiential marketing leaders CS Hudson and International Retail Management and Consulting Group (IRG) unveiled their latest collaboration dubbed – R|Evolution – last Thursday at the Tanger Outlets in Riverhead, NY. An immersive pop-up shop...
Just one-in-five online consumers (20 percent) say all of their online purchases are pre-planned according to a global survey from Episerver™. Companies offering frictionless experiences for both consumers and business buyers on...
Aarki, a leading AI-enabled mobile marketing platform, now offers more advanced personalization strategies to reactivate and retarget mobile applications lapsed users and earn back their loyalty. Aarki now has the...
Updates across Oracle CX Cloud help brands unify customer data, personalize interactions and win more business ORACLE OPENWORLD — To help brands ensure that each and every customer interaction is data driven,...
