Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that ViantAI has been selected as “Best AI-Powered Advertising Solution” in the 8th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the most innovative companies in the global marketing, sales and advertising technology industry today. This marks Viant’s second consecutive accolade from MarTech Breakthrough, following its recognition in 2024 as “Best Demand-Side Platform (DSP).”
As the industry’s first autonomous media planning and buying platform, ViantAI was recognized for unifying media plan creation, campaign execution, AI-powered bid optimization and measurement in a seamless, intuitive workflow. Advertisers simply input a few campaign parameters into an intuitive chat interface, and ViantAI generates precise, data-driven media plans that scale effortlessly regardless of vertical or budget. Once these plans are activated within Viant’s Demand-Side Platform (DSP), ViantAI continues to optimize performance through its AI Bidding capabilities and provides on-demand campaign results.
“Following the highly successful and disruptive launch of ViantAI last year, we’ve continued to push the boundaries of innovation— MarTech’s recognition affirms that momentum,” said Tim Vanderhook, co-founder and CEO of Viant. “ViantAI does the hard work for marketers—making advertising scalable, accurate and efficient—while delivering true outcomes to unlock greater return on every media dollar.”
The MarTech Breakthrough Awards program is dedicated to recognizing the standout innovators, leaders and visionaries in the global marketing, sales and advertising technology industries. From marketing automation and customer experience to AdTech, SalesTech, performance marketing, RevOps, analytics, content marketing and beyond, for nearly a decade the awards have honored breakthrough solutions across the full MarTech spectrum. The 2025 program attracted thousands of nominations from companies across more than 15 countries, highlighting the global momentum and innovation driving this rapidly evolving industry.
“Marketers must recognize that overseeing bidding and adjusting strategies is costly and takes time away from the creative process,” said Steve Johansson, Managing Director at MarTech Breakthrough. “By automating the most challenging aspects of digital advertising, marketers can reclaim their most valuable resource— time. With ViantAI, marketers can focus on what truly drives success: strategy and creativity. We’re pleased to recognize Viant with the award for ‘Best AI-Powered Advertising Solution.’”
For more such updates, follow us on Google News Martech News
