Pod Digital Media (PDM), the cultural hub for growth audiences, podcasts, influencers, live events and activations, announced today its seventh anniversary. For seven years, PDM has been at the forefront of connecting blue-chip advertisers with the consumer segments that command nearly five-trillion-dollar in buying power.
Over the past year, PDM has significantly expanded its reach, growing 232 percent. This growth includes welcoming new shows–Money Talks with Terrence J and More to the Story with Rocsi Diaz–and new brand partners like Merck, Fiji and more. PDM has also continued its strong partnerships with leading brands such as McDonald’s, Coca-Cola and Walmart, further solidifying PDM’s position as a leader in the growth audience advertising business.
“Podcast advertising has evolved into an essential omnichannel for brands seeking authentic, long-lasting cultural connections where nuance is necessary,” says Gary Coichy, chief executive officer of Pod Digital Media. “PDM has become a vital cultural hub. Our new Pod House division, offering custom podcast content and in-person engagements, as well as unique experiential events, truly positions brands for community and commerce. Our work has created stronger customer relationships, enhanced brand reputation, and sustainable business growth for our partners.”
PDM’s holistic approach to advertising goes beyond traditional ad spots, offering 360-degree campaigns that integrate custom content, influential voices, and in-real-life experiences. This comprehensive strategy ensures brands can forge deeper, more meaningful connections with valuable audiences, to drive engagement and foster brand loyalty.
Building on its award-winning work recognized by the Association of National Advertisers, PDM aims to shape the future of growth audiences through podcasts, influencers, live events, and activations.
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