Swoop, a leader in AI-driven, data-powered, and privacy-compliant omnichannel healthcare marketing, won the “Best AdTech Privacy Solution” award in the eighth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough.
“Thank you so much to MarTech Breakthrough for this recognition,” Swoop General Counsel and Chief Privacy Officer Ben Chapman said. “Privacy compliance can drive innovation by earning consumer trust, leading to sophisticated, privacy-forward advertising that enhances campaign performance. Our commitment to privacy compliance remains a guiding principle of our business, ensuring individual privacy rights are respected while enabling effective advertising.”
Harnessing the power of data and AI, Swoop creates impactful, targeted, and compliant omnichannel solutions for healthcare marketers. Swoop employs a zero-knowledge methodology to build audiences, which creates high performing segments without relying on consumer attributes, health data, demographics, or inferred information. Privacy-safe audience segments are built using Swoop’s patented, federated privacy infrastructure and the company is committed to complying with all state and federal regulations.
“Swoop is not just an AdTech solution – we’re a catalyst for responsible innovation in healthcare marketing, paving the way for a future where individual privacy rights and effective communication coexist,” Chapman said. “By streamlining compliance, we’re enabling marketers to focus on what matters most: improving patient outcomes.”
Swoop’s breakthrough system operates on de-identified and irreversibly encrypted data, ensuring personal information is removed and unrecoverable. The proprietary database is comprised of more than 300M de-identified patient journeys and eight years of longitudinal data. Swoop is compliant with HIPAA as well as stringent state privacy laws, like Washington’s My Health My Data Act (MHMDA), ensuring long-term campaign compliance.
Beyond Swoop’s audience-building methodology, the company offers a direct connection with the entire health advertising ecosystem ensuring data consistency across TV, social, digital radio, and programmatic channels. This comprehensive approach empowers healthcare marketers to reach their target audiences efficiently and compliantly across all channels and in all 50 states. By reducing the number of vendors needed to supply audience data, pharmaceutical brands reduce the risk of violating consumer privacy.
“While the healthcare marketing industry is grappling with the complexities of stringent privacy regulations while striving to connect patients with vital health information, Swoop enables healthcare marketers to navigate the evolving privacy landscape without sacrificing campaign effectiveness.” said Steve Johansson, Managing Director at MarTech Breakthrough. “Swoop provides a viable alternative that benefits both patients and brands, ensuring that essential health information reaches those who need it most, and fostering trust while also driving positive change within the healthcare community. Congratulations on being our pick for ‘Best AdTech Privacy Solution!’”
The MarTech Breakthrough Awards program is dedicated to recognizing the standout innovators, leaders and visionaries in the global marketing, sales and advertising technology industries. From marketing automation and customer experience to AdTech, SalesTech, performance marketing, RevOps, analytics, content marketing and beyond, for nearly a decade the awards have honored breakthrough solutions across the full MarTech spectrum. The 2025 program attracted thousands of nominations from companies across more than 15 countries, highlighting the global momentum and innovation driving this rapidly evolving industry.
The Best AdTech Privacy Solution recognition adds to Swoop’s award-winning streak. In July, the Stevie Awards for Technology Excellence recognized Swoop’s Predictive Adherence Audiences with a bronze award for Technical Innovation of the Year. This is the third award for Predictive Adherence, joining recent innovation recognitions from PM360 and the Business Intelligence Group. Swoop Piper and HCP Pro Suite were honored earlier this year with Innovation Awards by PM360. The company was named by Business Intelligence Group as one of the Best Places to Work in 2025. Swoop’s VP of Product, Romain Bogaerts was recognized by MM+M as a 2024 40 Under 40 industry leader, and MyHealthTeam, a Swoop company, won 16 awards at the Spring Digital Health Awards for content.
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