– The partnership will leverage the Company’s multi-brand portfolio of premium media content and advertising inventory across its expansive and diverse media network, including The News Lens, Business Insider Taiwan, INSIDE, Roomie, iCook and Cool3C, to drive both broad product exposure and in-depth product communication
– The partnership is expected to expand the breadth and depth of the Company’s first-party consumer data, providing more comprehensive insights that support the delivery of higher-quality services and further enhance the precision and effectiveness of its advertising solutions
TNL Mediagene (Nasdaq: TNMG) (the “Company”), a Tokyo-based next-generation digital media and data group in Asia, today announced it has launched a strategic partnership with U.S. technology company Coupang, Inc. specifically for the Taiwan market (“Coupang”) to jointly expand its Content Commerce and Retail Media Network ecosystem.
Content Commerce is a dynamic marketing strategy that fuses traditional e-commerce with high-quality and captivating digital content to create a more engaging and informative shopping experience for consumers, ultimately resulting in higher conversion rates and repeat purchase rates compared to traditional marketing methods. Retail Media Networks are advertising platforms provided by retailers that enable advertisers to access and leverage first-party data and inventory for engaging with relevant audiences at the point of purchase and are one of the fastest growing ad-supported digital media channels. Under this framework first-party shopper data enables the creation of highly targeted ads which helps brands connect with consumers who have high purchase intent.
This partnership combines the core concepts of content marketing and affiliate marketing, leveraging the Company’s premium media content and advertising inventory across its expansive and diverse media network, including The News Lens, Business Insider Taiwan, INSIDE, Roomie, iCook, Cool3C and Sports Vision, to drive both broad product exposure and in-depth product communication. The Company’s media drives high-quality content marketing through varied content formats, interactive elements and call-to-action mechanisms and the collaboration aims to generate effective sales conversions through a seamless, one-stop process from advertising to purchase.
Through this strategic alliance, the collaboration between the two parties will extend beyond the Company’s premium media platforms to also integrate the Company’s advertising technology subsidiary Ad2iction’s Ad2 ad network services and AI-driven advertising solutions. By connecting advertising inventory with media assets, the partnership aims to establish an efficient traffic-driving mechanism that further enhances product visibility and sales performance. In the future, this initiative will also expand the breadth and depth of the Company’s consumer data, providing more comprehensive multi-dimensional insights. These insights will support the delivery of higher-quality services and further enhance the precision and effectiveness of the Company’s advertising solutions.
“We couldn’t be more pleased to partner with a company of Coupang’s global reach and stature and are excited to combine our strengths in media content and e-commerce technology to further elevate our Content Commerce and Retail Media Network strategy. Similar to some of our other partnerships we’ve announced this year, this collaboration is expected to enhance our advertising reach and provide us with a wealth of valuable first-party data that we can then run through our leading AdTech and data products to reach target audiences more effectively. We thank Coupang for their partnership and we look forward to elevating our capabilities together” Co-Founder & CEO Joey Chung commented.
The Company remains committed to leveraging its trusted media influence, professional content strategy and data-driven analytical capabilities to reach audiences effectively and with precision, further enhancing both campaign effectiveness and conversion rates.
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