Entrenching best-in-class ABX, alliance focuses on driving U.S. market growth for LG B2B display and IT solutions business
Marketbridge, the Go-to-Market® growth firm, today announced it has been named B2B Agency of Record (AOR) by the Commercial Display and IT Solutions division of LG Electronics USA.
A global leader in consumer electronics and home appliances, LG Electronics is also a formidable player in commercial displays as part of its worldwide business-to-business (B2B) strategy. In the United States, LG serves organizations ranging from small businesses to large enterprises across multiple industries through a broad and innovative portfolio of commercial displays, IT infrastructure, and software solutions.
LG selected Marketbridge as its U.S. commercial display business AOR after a competitive search process. “At its heart, LG believes in innovation—and we wanted the same in our new B2B agency partner,” said Paul Vitellaro, LG Electronics USA’s Head of B2B Marketing Communications, Campaigns and Branding. “Marketbridge set the standard through its modern B2B marketing capabilities and leadership in Account-Based Experiences (ABX), and the smart, inquisitive and collaborative nature of the team we met through the search process.”
Marketbridge also offers the breadth of B2B marketing capabilities that LG was seeking under one roof. Best-in-class go-to-market demand strategy, data and analytics, marketing operations support, media management and creative, among other services, are seamlessly integrated, providing clients with the opportunity to rationalize agency support without compromising quality.
“We are proud to have been selected by LG as its U.S. growth marketing partner for commercial displays and IT solutions. Applying our award-winning B2B and account-based marketing expertise to support the continued growth of one of the world’s most iconic brands represents an exciting strategic opportunity,” said Bob Ray, CEO of Marketbridge. “We look forward to a long-term partnership built on shared ambition and results.”
