Mobile-First Growth and AI Alerts Accelerated Creator and Brand Performance
URLgenius, leading mobile app linking and routing platform for brands, agencies, and commerce creators, today reported record 2025 performance driven by mobile-first workflows, scaled creator adoption, and URLgenius Marketplace growth. In 2025, URLgenius routed 1 billion shopper sessions into top commerce apps, driving an estimated $6.8 billion in commerce.
This momentum was strongest during peak shopping periods. In Q4 alone, URLgenius routed 350 million shopper sessions, helping brands and creators convert demand more reliably across the mobile web and app ecosystem.
Beyond link shortening, URLgenius routes each click to the intended in-app destination and gives teams clearer visibility into the sales and commissions driven by social media and other channels. Built to work without SDK integration, the platform supports faster deployment of app linking solutions for brands and agencies managing complex mobile stacks and multi-channel campaigns.
“Today’s shoppers move from app to app as they discover products through creators, social, and messaging,” said Brian Klais, founder and CEO of URLgenius. “Creators run like businesses, but broken routing and lost attribution still kill conversion and wipe out credit before the purchase happens. In 2025, we continued improving seamless app opens so every click lands where it should, outcomes are measurable, and enterprise teams can scale creator-led performance with confidence.”
2025 Momentum at a Glance:
- Routed 1B shopper sessions to top commerce apps (+26% growth), including 350M sessions in Q4
- Unique links created increased 138% YoY
- 91%+ YoY growth of active commerce creators on the platform
- Two-thirds of URLgenius app links were created via mobile
- Ranked No. 156 on the Inc. 5000 fastest-growing software companies list (up from No. 184 in 2024)
AI Recommendations Accelerate Marketplace Adoption
In 2025, 25% of creators used URLgenius recommendations and alerts, helping drive Marketplace adoption. The data reflects a shift toward real-time monetization, where creators make earning decisions as they publish, not after hours of searching. By highlighting higher-earning opportunities at the moment a link is created across hundreds of thousands of Marketplace products, URLgenius enables faster choices, smoother workflows, and stronger earning results.
Built for Creator Speed, Proven at Enterprise Scale
Designed for fast-moving creator commerce and performance-minded marketing teams, URLgenius routes each click to the intended in-app destination and reduces post-click drop-off. The result is less conversion friction, clearer measurement, and scalable performance across social, email, SMS, QR codes, and paid media.
As international commerce platforms and marketplaces expand creator participation across diverse markets, many are adopting no-code linking tools to simplify mobile shopping and improve performance and attribution clarity. Built for the speed of the creator economy, URLgenius supports this shift through Instant App Linking, enabling fast rollout across regions without complex integrations. In one global deployment, this approach drove 150%+ growth in creator participation and a nearly 5x improvement in mobile conversion.
