Bodine & Co., the experience strategy consultancy founded by customer experience pioneer and Outside In co-author Kerry Bodine, today announced the launch of its Partner Experience (PX) Practice, created through a strategic integration with Xcelerator Network, the partner go-to-market strategy firm led by ecosystem expert Jeff Ballard, formerly of IBM. Jeff Ballard will assume the role of Head of Partner Experience at Bodine & Co.
Experience-Led Growth for the Age of AI
The new Partner Experience practice reflects a broader evolution at Bodine & Co.: from a customer experience consultancy to an experience-led growth firm for the Age of AI, equipping leaders with the strategies, training, and tools to build experiences that amplify human capability and drive durable revenue growth.
By combining Bodine & Co.’s expertise in CX and human-centered AI with Xcelerator Network’s partner GTM strengths, the firm helps ecosystem leaders meet rising revenue demands.
“With our customer first, partner next™ approach, we help organizations build value across the entire ecosystem,” said Kerry Bodine, Founder & CEO of Bodine & Co.
Why Partner Experience — and Why Now
Budget pressures and aggressive growth goals are straining ecosystem collaboration. Meanwhile, AI raises expectations for speed and scale without addressing the human and operational realities required to deliver.
What the Partner Experience Practice Delivers
“Partner Experience connects strategy, design, and go-to-market into a single, coherent system that drives market growth,” Jeff Ballard, Founder & CEO of Xcelerator Network.
The Bodine & Co. PX team has delivered strong client results:
- Reduced partner ramp to revenue from 180+ to <90 days
- Activated a partner GTM strategy, delivering 50% faster growth
- Increased pipeline 5x
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