Acoustic Names Dennis Self Chief Executive Officer
Acoustic, the largest independent marketing cloud with a total focus on the marketer, today announced that Dennis Self has joined the company as its new Chief Executive Officer. Self brings...
Data Management
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Kin + Carta and Ashling Partners Announce Strategic Partnership
Today, global consulting firm Kin + Carta, and intelligent automation firm Ashling Partners announced a strategic partnership at Digital Innovation Summit, FWD20. Kin + Carta and Ashling Partners are partnering to...
Merkle Launches Performance Marketing Lab to Enable Cross-Channel Experiences through...
Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched a new Performance Marketing Lab. The Lab comprises a cross-functional team of data scientists, developers, analysts, media experts, and product engineers,...
BrandMuscle announces alliance with Widen for providing a holistic brand...
A leading through-channel marketing automation (TCMA) firm, BrandMuscle has announced getting into a partnership with the leading digital asset management (DAM) software firm, Widen to deliver seamless brand management solutions...
dunnhumby media Shares New Insight Into Consumer Needs Amidst COVID-19...
dunnhumby media, part of dunnhumby, the global leader in Customer Data Science, has launched Retail Media and COVID-19 – an in-depth look at how consumer packaged goods (CPG) brands can adapt their marketing...
AppsFlyer Launches Next in Marketing
AppsFlyer, the global leader in mobile attribution, today announced the launch of Next in Marketing, the company’s new industry podcast. Hosted by Mike Shields, a former Editor at the Wall Street Journal,...
Acxiom Announces New Addressable Media Solutions
Acxiom®, the data and technology foundation for the world’s best marketers, today announced the launch of Addressable Advertising, a new performance-based, digital media solution suite that combines Acxiom’s 50 years...
Optimove Recognized as a Challenger in the Gartner Magic Quadrant
Optimove, the Science-First Relationship Marketing Hub, announced today that Gartner has identified it as a Challenger in its 2020 Magic Quadrant for Multichannel Marketing Hubs1. This is the first year...
BounceX Launches SMS to Help Retailers Recover Lost COVID-19 Revenue
BounceX (soon to be Wunderkind), a performance marketing technology, announced today that it is making its SMS marketing product available to new clients. The product opens a new channel for retailers...
SmarterHQ Launches Smarter Predictions
Today SmarterHQ announced the launch of Smarter Predictions, allowing marketers to execute machine learning and modeled campaigns across all of their data and communication channels. Smarter Predictions give brands the insights and ability...
