Top 5 iPaas Benefits with Suitable Platforms
What is an iPaaS? An iPaaS or integrated Platform as a Service is a solution to automate business processes by data sharing through business applications integrated across all departments. Leveraging...
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The Martech Industry: Today & Way Forward
In the post-pandemic era, the world is experiencing transformation in all industries. Digital transformation has revolutionized nearly every aspect of business, including marketing. Changing consumer behaviors, buying patterns, and fluctuations...
Everything you need to know about native advertising
Native advertising is like camouflaging; you make your ad look and feel like the rest of the content on a webpage or social media. These ads don’t interfere with user...
Top 5 Marketing Automation Trends for 2023
Marketing automation has emerged as a common tool for organizations over the past several years, and its use is only growing. The role and advantages of marketing automation for businesses...
The Best Christmas Digital Marketing Ideas for Businesses
Christmas is the perfect time of the year to try your hand at some marketing campaigns. As people are usually very receptive during the holiday, businesses do not need big...
Successfully Strategize Your Marketing Campaigns for Christmas
The holiday season is here and everyone is gearing up for the customs that come with this festive season. It is a perfect opportunity for marketers everywhere to leverage this...
Best Content Marketing Platforms for 2023
Post-pandemic, marketers are observing technical revolution and business transformation across the globe. The motive behind the whole transformation is to retain the consumer base and attract new ones. Marketing strategies...
Crafting the perfect B2B Marketing Plan
It’s an exciting time being a B2B marketer. Tech advancements have changed the landscape for good, also how you build B2B marketing plans. B2B marketers juggle a ton – from...
Best Video Advertising Trends for 2023
Nowadays, marketers are using short visual content to attract consumers. But the key to advertising lies in consistency and more engaging video content. Video advertisements are done through various digital...
Digital Marketing Trends to Watch Out for in 2023
The market and consumer behavior have changed tremendously in the last few years. Marketing needs to consistently change to meet those demands, meanwhile ensuring the brand image reflects the same...
