Rewiring GTM strategy with Customer Success
A Go to Market plan helps you reach out to and engage your ICP and convert them with ease. But the landscape is shifting, and there’s something foundational driving this...
In-House Techhub
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Customer Experience for Marketing Growth
Customer experience keeps your clients engaged, satisfied, and inclined to do more business with you. The modern customer has a plethora of options at their disposal- if they don’t have...
The Essentials of a B2B Marketing Plan
B2B marketing plans aren’t crafted just for marketing’s sake. It’s an all-encompassing course of action, addressing stakeholder’s needs. To a great extent, marketing success depends on delivering the best possible...
Creating the perfect customer journey with AdTech and MarTech
To serve your customers better, you need a holistic approach to CX and understand your audience better. There are new platforms to explore for marketers, such as video streaming, vodcasts/podcasts,...
Predictive Analytics in Marketing
Marketing ran on intuition and hunches for years, but the digital age demands something more solid- predictive analytics. Modern marketing is all about making sense of data, and predictive analytics...
Top 3 Customer intelligence platforms in 2022
Customer intelligence platforms empower brands with informed decision-making. But how can you choose the right tech for your business? Customer intelligence is using data to create more granularity in every...
B2B Email Marketing 101
If you’re in the B2B space, you must already understand how important email marketing is, but why isn’t it working out for most marketers? As email marketers and copywriters, you...
A B2B marketer’s guide to webinars
Modern marketing works on one precept- to get value, give value. Webinars help your business deliver tremendous value to your ideal audience, accelerating your pipeline while keeping the attendees engaged....
Top social media monitoring tools
To manage your brand reputation and cater to customer needs, you must understand how they feel. Social monitoring empowers your brand by helping you keep track of the messages that...
How data visualization helps in Marketing
In a data-inundated world, it’s onerous to make informed marketing decisions. Data visualization can help marketers make sense of crucial data. Businesses are now drowning in data. With quintillion bytes...
