Author, speaker, board director, small business advocate and marketing thought leader Lindsey Carnett, CEO and President of Marketing Maven, will return to her alma mater, California Lutheran University (CLU), to give the keynote on Thursday, November 20, 2025. The event, co-hosted by the CLU Women in Business Club and the campus chapter of the American Marketing Association, will be held from 6:30–7:30 p.m. in Room HUM 119 of the Soiland Humanities Center.
The event, titled “The Journey of a Maven,” will feature a keynote presentation by Carnett, in which she will share her personal and professional journey—from her time as a CLU student to founding and leading a bicoastal, award-winning agency. In addition to highlighting her path to entrepreneurship, Carnett will also provide a deep dive into the world of research-driven marketing and public relations strategy, including the power of consumer data and how to develop effective campaigns in today’s digital economy.
“We’re thrilled to welcome Lindsey back to campus,” said the Women in Business Club President Julia Krastev. “As a successful woman in business and a Cal Lutheran alumna, she’s a role model for our members and an example of what’s possible when you combine ambition, resilience, and data-driven decision making.”
An open Q&A session and networking opportunity will follow the talk. The event is open to all CLU students and faculty.
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