Material, an intelligent growth company providing consumer data and insights, brand and product innovation, is pleased to announce it is the recipient of two 2025 North America ESOMAR Awards: Best Customer Experience Insight and Excellence in AI and Automation in Market Research. The ESOMAR Awards celebrate market research innovators and visionaries whose outstanding work is redefining the role of insights in business, culture and society.
Best Customer Experience Insight Award
Material received the Best Customer Experience Insight Award for its work with Encore, the global leader in event production and technology. Material’s CX insights team partnered with Encore to transform its post-event transactional survey program into a sophisticated, actionable insights ecosystem, enabling a customer-centric culture of excellence.
Excellence in AI and Automation in Market Research Award
Material was recognized with the Excellence in AI and Automation in Market Research Award for the implementation of Muse, its proprietary AI tool, with a global consumer payments financial technology company. Muse transforms static customer segmentation models into dynamic, conversational AI personas, allowing users to interact with segments to test messaging, refine strategy and unlock immediate insights.
In addition to these two awards, Material was also named a finalist in the Innovative Data Visualization category for its customer journey work with retailer Northern Tool. Material’s Dynamic Journey Mapping system, a modular browser-based insights portal, replaces outdated and static journey maps with a living, continuously updated system that unifies analytics, market data and customer intelligence.
“It’s vividly clear that the next generation of intelligent growth is taking place at the three-way intersection of deep human insight, cutting-edge technology and actionability,” said Caroline Mackenzie Kennedy, Material CMO. “We’re thrilled that Material’s leadership in this space has been recognized by ESOMAR – and grateful for the trust clients like Northern Tool and Encore place in our teams to deliver transformative impact for their businesses.”
For more such updates, follow us on Google News Martech News
