New Engen, a cloud-based, cross-channel performance marketing technology company, today officially unveiled its platform, which is already in use by major brands including 1-800-Flowers, The Hershey Company, TUMI, Timbuk2, FanDuel, and Universal Music Group to acquire new customers and drive revenue, with unsurpassed efficiency. New Engen elevates all marketers – no longer limiting them to an isolated channel-view – and allows them to combine unbeaten AI technologies built by marketers for marketers. New Engen has the expertise and proven track record to accelerate customer acquisition and improve spend efficiency across all digital channels. New Engen offers its customers an all-in-one platform with the best tools for every stage of a campaign, from creative concept and video production to 24/7 bidding, testing and optimization.
“Performance-based has become a buzzword in marketing that has lost its meaning as most companies overpromise on the level of insight they’re able to provide with their data or tactics,” said Amit Shah, CMO at 1-800-Flowers. “With New Engen, we’re able to continuously test, refine and optimize based on thousands of combinations of variables to hyper target our message to the right customers.”
Additional clients include industry leaders in health and beauty, retail and ecommerce, finance and B2B. New Engen recently hit high-growth trajectory milestones, doubling its roster of customers in less than a year and increasing its managed ad spend 10X. Rolled out in beta in 2016, the Seattle-based company is rapidly growing with a new office in New York, in addition to offices in San Francisco, Dallas, and Charlotte, and 650 percent employee growth YOY, with 125 employees currently.
“We arm marketers and growth managers with the technology to build and execute campaigns, while testing at a much quicker pace across all digital channels than anyone else in the market. By integrating our proprietary software with experienced marketers and data scientists, we help solve some of the most complex digital marketing challenges,” said Dave Atchison, CEO and co-founder of New Engen. “Our technology provides actionable and truly data-driven insights that today’s marketers need to run the most cost-effective campaigns.”
Amid a number of issues facing the industry, New Engen is growing in the market during a pivotal moment for digital advertising. It’s never been more important to ensure a company’s message is getting to the right person at the right time. Today, the industry typically focuses on one or two major channels, but that means missing a huge opportunity to capture the attention of the right audience and find new customers. New Engen works with marketing teams so they engage beyond the individual channel level and maximize all emerging or growth platforms cost efficiently. Californialawmakers, responding to another recent issue plaguing the industry, passed a data-privacy bill giving consumers the right to prohibit the sale of personal data to third parties and to opt out of sharing their data. New Engen’s platform drives digital marketing success without using any third-party data.
Atchison continued, “Marketers and data junkies take a huge risk by assuming that someone else has figured out their audience, instead of executing on great fundamental marketing day-in and day-out, over and over again, relentlessly. Effective performance marketing is all about the fundamentals and involves constantly iterating and analyzing the data to learn what resonates most and what actions to take next.”
The founding team – Atchison, Justin Hayashi, and Jean-Guy Speton – leveraged deep expertise in performance-based marketing from zulily to build a solution that scaled through AI. The company has worked across the 12 platforms it currently services, including Facebook, Google (including Shopping and Display), Instagram, YouTube, Bing, Snap and Amazon, to ensure different channels complement – not compete with – one another to optimize each brand’s digital budget. New Engen is a Google Premier, Bing Select and Shopify Plus partner.
About New Engen
New Engen is a cloud-based, cross-channel performance marketing technology company, arming marketers with the best in data-driven technology and in-house expertise to scale customer acquisition. New Engen’s all-in-one platform offers marketers the best tools at every stage of a campaign, from creative concept, to production, bidding, and 24/7 testing and optimization. No longer limiting marketers at the individual channel level, New Engen works across digital platforms including Facebook, Google, Instagram, YouTube, Bing, Snap, Display, and Amazon, to ensure different channels complement – not compete with – one another to optimize each brand’s digital budget. New Engen is based in Seattle with offices in New York, San Francisco, Dallas and Charlotte.