Martech News

Customer Engagement

Emplifi Earns Nine 2024 Top Rated Awards From TrustRadius

Emplifi, a leading customer engagement platform, today announced that TrustRadius has recognized Emplifi Social Marketing and Emplifi Social Commerce with nine 2024 Top Rated …
Display & Programmatic Advertising

Adams Outdoor Advertising appoints Kevin Jones as CEO

Adams Outdoor Advertising (“Adams” or “the Company”), one of the leading out-of-home media operators in the United States, today announced …
Audience/Marketing Data & Data Enhancement

Melissa announced the launch of Data Marketplace

Taking the lead from consumer online marketplaces like Amazon, eBay, Etsy, and others, tech marketplaces catering to B2B (business-to-business) customers …
Optimization, Personalization & Testing

Kobiton Streamlines Mobile Test Management with New Capabilities

Kobiton, the mobile testing leader, announces the beta release of mobile test management, a new feature within its test automation …
Sales Automation, Enablement & Intelligence

Outreach Launches Smart Account Plans

Outreach, the first and only Sales Execution Platform built for intelligent revenue workflows, announced Smart Account Plans, a single surface …

Gregory FCA acquires BackBay Communications

Gregory FCA, one of the nation’s top 40 largest public relations firms, has acquired BackBay Communications, a specialized financial strategic communications …
The Bliss Group
CMS & Web Experience Management

Leading with Impact, The Bliss Group Joins CARE Corporate Council

Insights-driven marketing communications firm The Bliss Group announced that it has joined the CARE Corporate Council, a coalition of partners committed to using …
Sales Automation, Enablement & Intelligence

BTS Named to Selling Power Magazine Top Sales Training Companies 2024

BTS GROUP AB (publ), a world-leading strategy implementation firm, was recently included on Selling Power’s Top Sales Training Companies 2024 list. …
Customer Engagement

Braze’s Global expansion, Strengthens APAC, EMEA, and LATAM reach

Braze, the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, announced a significant planned expansion of its …