Martech News

performance attribution
Marketing Analytics, Performance & Attribution

MeaningCloud Unveils New Text Analytics Tools

MeaningCloud, a leading company in text analytics and deep semantic analysis, has incorporated new products to its Market and Competitive … 0
marketing automation
In-House Techhub

Top 3 Factors to Consider While Making a Switch to Marketing Automation

Unless you’re stuck in the stone age of marketing, you would have probably at least heard of Marketing Automation platform … 0
display & programmatic advertising
Display & Programmatic Advertising

Undertone Launches Fully-Integrated, Publisher-Cleared Advertising

Undertone, a leader in digital advertising who combines a curated publisher network, AI-driven synchronization and award-winning creative in a single … 0
programmatic display ads
Display & Programmatic Advertising

SRAX Launches Sequire Mobile App

SRAX, Inc. (NASDAQ: SRAX), a digital marketing and consumer data management technology company, launches the mobile app for its investor … 0
interactive web content
Interactive Content

MERGE Names Saurab Bhargava First-Ever Chief Digital Officer

MERGE, a premium storytelling technology company, today announced that Saurab Bhargava joined the agency’s executive leadership team as its first-ever … 0

Interview with Senior Vice President of Data Science, Integral Ad Science – Stefano Vegnaduzzo

Stefano Vegnaduzzo of Integral Ad Science makes some interesting points on the Brands, agencies and publishers getting more sophisticated when … 0
customer data platform
Guest Blogs

3 Ways Companies Have Used a CDP for Personalization

Personalization at scale is now the holy grail of digital marketing, and companies need to find better ways to do it … 0
Marketing Automation

Indigo Consulting names Jose Leon to Chief Operating Officer post

Jose Leon has been promoted to the post of Chief Operating Officer at Indigo Consulting, the digital marketing agency. He … 0
promotional advertising
Advertising & Promotion

Advertising firm Ogury expands into Asia-Pacific by opening an office in Sydney

The advertising firm which created the first advertising engine driven by user choice, Ogury has announced expanding its operations into … 0