Martech News

Gen Z
Ecommerce

Gen Z pessimism: 71% to tighten budgets, be selective on purchases

SheerID, the global leader in identity verification for commerce, announced the findings of a survey of Gen Z consumers. Fielded by …
URLgenius
Influencers

URLgenius unveils results from latest Creator Day Lightning Survey

URLgenius, the leading platform for enhancing digital commerce and creator engagement, unveils results from its latest Creator Day Lightning Survey …
Rasa
Chatbots, Conversational AI

Rasa acknowledged by Gartner as Conversational AI Representative Vendor

Rasa, a leader in generative conversational AI, proudly announces its recognition as a Representative Vendor in the Gartner® Market Guide for …
Veritonic
Mobile Marketing

Veritonic announced an integration with AppsFlyer

Veritonic, the industry’s comprehensive audio research and analytics platform, announced an integration with SaaS mobile marketing analytics and attribution platform, AppsFlyer. …
Mundo
Audience/Marketing Data & Data Enhancement

Mundo Hispano Digital launches Latino CTV MundoNow Connect

Mundo Hispano Digital, the parent company of MundoNow.com, one of the oldest Certified Minority Latino media platforms in the United States, …
Constant
Digital Marketing

Constant Contact issued its latest Small Business Now report

Constant Contact, a digital marketing and automation platform that has helped millions of small businesses and nonprofits globally, issued its …
VTEX
Optimization, Personalization & Testing

VTEX launches “Vision”, featuring new hyper-personalized ad tools

VTEX, the composable and complete commerce platform for premier B2C and B2B brands, announces the debut of ‘VTEX Vision’, a …
MRC
Optimization, Personalization & Testing

IAS Achieves MRC Accreditation for SIVT Filtration in CTV Environment

Integral Ad Science, a leading global media measurement and optimization platform, announced that it has earned Media Rating Council (MRC) …
INEO
Retail, Proximity & IoT Marketing

INEO Deploys RFID within its INEO Media Network

INEO Tech Corp. (the “Company” or “INEO“), is proud to announce the first retail deployment of its cutting-edge RFID (Radio-Frequency Identification) …