Martech News

Gen Z

Gen Z pessimism: 71% to tighten budgets, be selective on purchases

SheerID, the global leader in identity verification for commerce, announced the findings of a survey of Gen Z consumers. Fielded by …

URLgenius unveils results from latest Creator Day Lightning Survey

URLgenius, the leading platform for enhancing digital commerce and creator engagement, unveils results from its latest Creator Day Lightning Survey …
Chatbots, Conversational AI

Rasa acknowledged by Gartner as Conversational AI Representative Vendor

Rasa, a leader in generative conversational AI, proudly announces its recognition as a Representative Vendor in the Gartner® Market Guide for …
Mobile Marketing

Veritonic announced an integration with AppsFlyer

Veritonic, the industry’s comprehensive audio research and analytics platform, announced an integration with SaaS mobile marketing analytics and attribution platform, AppsFlyer. …
Audience/Marketing Data & Data Enhancement

Mundo Hispano Digital launches Latino CTV MundoNow Connect

Mundo Hispano Digital, the parent company of, one of the oldest Certified Minority Latino media platforms in the United States, …
Digital Marketing

Constant Contact issued its latest Small Business Now report

Constant Contact, a digital marketing and automation platform that has helped millions of small businesses and nonprofits globally, issued its …
Optimization, Personalization & Testing

VTEX launches “Vision”, featuring new hyper-personalized ad tools

VTEX, the composable and complete commerce platform for premier B2C and B2B brands, announces the debut of ‘VTEX Vision’, a …
Optimization, Personalization & Testing

IAS Achieves MRC Accreditation for SIVT Filtration in CTV Environment

Integral Ad Science, a leading global media measurement and optimization platform, announced that it has earned Media Rating Council (MRC) …
Retail, Proximity & IoT Marketing

INEO Deploys RFID within its INEO Media Network

INEO Tech Corp. (the “Company” or “INEO“), is proud to announce the first retail deployment of its cutting-edge RFID (Radio-Frequency Identification) …