Martech News

Entravision
Adtech

Entravision & Snap Inc. enter into strategic partnership in APAC

Entravision, a global advertising solutions, media and technology company, has entered into a sales partnership with Snap Inc. The partnership …
Glia
Customer Experience, Service & Success

Rebecca Martin joins Glia as Chief Marketing Officer

Glia, the customer interaction leader unifying Digital Customer Service (DCS), call center and automation on a single platform, has expanded its executive …
AdTheorent
Display & Programmatic Advertising

AdTheorent partners with Jounce Media to keep campaigns MFA-free

AdTheorent Holding Company, Inc. (Nasdaq: ADTH), a machine-learning pioneer and industry leader using privacy-forward solutions to deliver measurable value for programmatic advertisers, …
Sovrn
Digital Advertising

Sovrn hires Isaac Schechtman as VP of Product, Ad Exchange

Industry veteran and Criteo alum to helm the company’s Exchange product strategy, driving innovations for publishers and demand partners that …
iQor
Customer Engagement

iQor expands in Medellín, Colombia

iQor, a managed services provider of customer engagement and technology-enabled business process outsourcing (BPO) solutions, today announced the expansion of …
Stagwell
Customer Engagement

Stagwell (STGW) to debut SmartAssets at CES 2024

Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, will debut its latest AI-enabled startup SmartAssets, part of Stagwell Marketing Cloud, on …
LivePerson
Chatbots, Conversational AI

LivePerson named among Notable Vendors in Forrester’s new report

LivePerson (Nasdaq: LPSN), the global leader in enterprise conversations, has been named among Notable Vendors in Forrester’s new report, “The Conversation Automation …
Criteo
Retail, Proximity & IoT Marketing

Melanie Zimmermann joins Criteo to Lead Global Retail Media Practice

Criteo (NASDAQ: CRTO), the commerce media company, today announced the appointment of Melanie Zimmermann to lead its global retail media practice. As General Manager, …
artificial intelligence
Guest Blogs

Evolving with AI: How Artificial Intelligence is Reshaping Marketing?

From personalizing user experiences to predicting market trends, AI is turning heads, raising eyebrows, and reshaping how we approach marketing. …