Martech News

Content Marketing
Identika Grabs Gold in Davey Awards Campaign for Brand Strategy
Identika, a creative agency that specializes in developing social media campaigns, content marketing and hybrid marketing campaigns, has won Gold …
Mobile Apps
Q3 2022 Missing Privacy Policy Report: Mobile Apps: Pixalate
Report reveals ~80% of apps with programmatic ads but no detected privacy policy share user location data with advertisers and/or …
Optimization, Personalization & Testing
Coveo Reports Second Quarter Fiscal 2023 Financial Results
Second quarter SaaS Subscription Revenue grew 47% year-over-year to $25.5 million Second quarter total revenue increased 43% year-over-year to $27.9 …
Ecommerce
Baozun Acquires Gap Greater China & establishes Brand Management
Today, Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) (“Baozun” or the “Company”), a leading brand e-commerce solution provider and digital …
Retail, Proximity & IoT Marketing
Retail Media Platform Zitcha Secures $2.9 Mn to Enter U.S. Market
Independent retail media platform Zitcha has raised $2.9 million in seed funding led by Australian venture capital firm OIF Ventures, launching a …
SEO
SEO Rockstars Dallas – Local Blitz Will Be In Attendance
Simon White, cofounder of Digital Marketing Agency Local Blitz, announced they will attend the SEO Rockstars Conference in Dallas, Texas, November 10-12, …
Display & Programmatic Advertising
Pontiac Intelligence Launches A Connected TV Bidder
Pontiac Intelligence, a modern and transparent programmatic advertising platform, announced the launch of a proprietary Connected TV (CTV) Bidder at the …
Retail, Proximity & IoT Marketing
Carrefour and Publicis Join Forces
Carrefour Group [Euronext Paris FR0000120172, CAC 40] and Publicis Groupe [Euronext Paris FR0000130577, CAC 40] announce their intention to create …
Conversational AI