Martech News

content marketing
Content Marketing

B2B Marketing Platform BrightTALK Gears Up to Run Virtual Events

BrightTALK, the B2B marketing platform for content marketing and demand generation, today debuted its enhanced Virtual Event+ offering, it’s the … 0
predictive analytics
Predictive Analytics

Predictive Analytics Platform boodleAI Closes $3.5M Pre Funding

People-Focused Predictive Analytics platform boodleAI today announced that it has raised $3.5 million in Pre Series-A Funding. Osage Venture Partners … 0
ad tech companies,

Adtech Leader MediaMath Fulfills Its Promise

MediaMath, acclaimed independent advertising technology company for leading brands and agencies, today announced global availability of the SOURCE digital media … 0
marketing analytics
Marketing Analytics, Performance & Attribution

Smartlook Introduces New Analytic Platform & Secures $3.6M Funding Round

Smartlook, a leader in behavioral analytics, today introduced Smartlook NextGen, an enterprise-grade analytics platform designed for large clients working on … 0
Customer Experience, Service & Success

Audience Engagement Firm 3radical Unveils Gamification Mechanics

3radical, the leader in audience engagement and earned data solutions, today announces the launch of four new engagement mechanics – … 0
digital transformation
In-House Techhub

Ring in New Year with a fresh set of Martech 2021 Predictions

2020 is about to end, and we all know it wasn’t that great for any of us because of the … 0
ecommerce website

Ecommerce Leader ThryveAI Triples the Efficiency of Grocers

– Grocers are seeing 150-160 items picked per hour using Thryve Fulfillment, compared to 50-60 items using traditional solutions – … 0
data enhancement
Audience/Marketing Data & Data Enhancement

Martech Company Quad Welcomes Sales & Marketing Executive

Quad/Graphics, Inc. (NYSE: QUAD) (“Quad” or the “Company”) today announced that Julie Currie has joined the Company as its new … 0
marketing automation
Marketing Automation

Martech Leader Adobe Completes Acquisition of Workfront

Adobe (Nasdaq: ADBE) today announced the completion of its acquisition of Workfront, the leading work management platform for marketers with … 0