Martech News
Customer Experience, Service & Success
Optimum, Google Cloud Collaborate to Elevate Optimum’s CX with AI
Optimum and Google Cloud announced an expanded collaboration to build an intelligent and personalized customer experience across web interactions, mobile …
Optimization, Personalization & Testing
Bloomreach Unveils Agentic Tools Before Annual Innovation Fest 2025
Bloomreach, the agentic platform for personalization, announced a host of features transforming AI-driven personalization and customer engagement across marketing and …
Customer Experience, Service & Success
Monarch Appoints Ish Khan as Director of Growth Strategy
Monarch, a provider of implementation and customer success services for leading financial service CRM and SaaS platforms, announced the appointment …
Influencers
Influencers Inspire 4 in 10 Americans Positively- up 24% Since 2022
60% of Gen Z and Millennials say social media influencers inspire them to make positive life changes. 47% of Gen …
Digital Advertising
InsurAds, Anura Launch AI Ad Insurance with Fraud Detection
Anura Solutions, experts in digital advertising fraud, has partnered with InsurAds, the leader in Ad-tech Insurance and Attention ad monetization solutions, to …
Display & Programmatic Advertising
Reveal Introduces Benchmarks for OOH Advertising Campaign Performance
Reveal, the leading out-of-home (OOH) measurement platform, announced the launch of a first in kind set of benchmarks designed to …
Optimization, Personalization & Testing
IAS Unveils AI Brand Safety Tools for Spotify Podcast Ads
Integral Ad Science, a leading global media measurement and optimization platform, announced with Spotify the launch of new Brand Safety …
Sales Automation, Enablement & Intelligence
SugarCRM Announces sales-i Now Fully Integrated with Sugar Sell
SugarCRM announced its sales-i solution is now fully integrated with the Sugar Sell sales automation offering, guiding sellers to the …
Market Intelligence
