Martech News

interactive web content
Interactive Content

Pidj.co Partners with IQ Wired to Deliver Marketing Solution

Pidj.co, a nationwide provider of business texting services, announced today a strategic partnership with IQ Wired Inc., a national master agent … 0
user engagement
Customer Engagement

Customer Engagement Platform Airship Expands its Platform

Customer engagement company Airship today announced the availability of Airship Live Chat — the industry’s first two-way chat solution that leverages the … 0
prescriptive analysis
Predictive Analytics

Predictive Analytics Leader IRI Names Next President and CEO

IRI®, a fast-growing, innovative, global provider of technology, data, and predictive analytics for the consumer, retail, and media sectors, today … 0
conversational ai platform
Conversational AI

Conversational Analytics Leader Marchex Win AI Excellence Award

Marchex (NASDAQ: MCHX), a leading conversational analytics and solutions company that connects the voice of the customer to your business, today announced … 0
ad tech companies
Adtech

AdTech Leaders Unite to Measure Ad Council & COVID Collaborative

A collective of TV measurement leaders has joined forces to quantify the effectiveness of the Ad Council and COVID Collaborative’s … 0
email automation
Marketing Automation

Klaviyo Unveils New Marketing Automation Innovations

Today at the company’s virtual product launch event, Klaviyo, the leading customer data and marketing automation platform, unveiled two new products to … 0
business intelligence
Business/Customer Intelligence & Data Science

Strong Salesforce Adoption in U.S. Creates Tight Market

Fast-growing enterprise demand for Salesforce support services is accelerating consolidation among providers, especially in the U.S., according to a new … 0
predictive analytics
Predictive Analytics

Predictive Platform BERA Announces Agreement with Omnicom Media

BERA, the only predictive brand tech platform, today announced an agreement with Omnicom Media Group to incorporate BERA’s automated metrics … 0
customer engagement platform
Customer Engagement

Customer Engagement Leader Spectrio Acquires Enplug

Spectrio, one of the nation’s leading providers of customer engagement technology, announced that it has acquired Enplug, a digital signage company … 0