Martech News

Optimization, Personalization & Testing
HelixML announced the immediate availability of Helix 1.4
HelixML, the pioneering force in local GenAI solutions, today announced the immediate availability of Helix 1.4, introducing the industry’s first …
CMS & Web Experience Management
Box & Slalom Partner to Drive Enterprise Digital Transformation with ICM
Box, Inc. (NYSE: BOX), the leading Intelligent Content Management (ICM) platform, and Slalom, the global business and technology consulting company, …
Advocacy, Loyalty & Referrals
parcelLab Unveils Game-Changing Benchmarking Solution
parcelLab, the leading global provider of post-purchase experience software, today announced the launch of its new Benchmarking solution designed to …
Customer Engagement
ibex Sponsors CCW Executive Exchange 2024 in Phoenix
ibex (NASDAQ: IBEX), a leading global provider of business process outsourcing (BPO) and AI-powered customer engagement technology solutions, today announced its …
SEO
Traject Data Releases Google AIO Search Results Data Extraction
Traject Data, which provides SERP and eCommerce API solutions to enable seamless data collection, analysis, and integration, today announced that …
Display & Programmatic Advertising
Viant Technology Announces Acquisition of IRIS.TV
Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today announced it acquired IRIS.TV, a global content data …
Marketing Technology
NextGen Introduces the Digital Sherpa Program
NextGen, a global distributor of Resulticks’ innovative audience engagement solutions, announces the launch of the Digital Sherpa Program. This initiative empowers …
Channel, Partner & Local Marketing
Partnerize Welcomes New CPO and Launches Customer Advisory Council
Partnerize, the leader in partnership automation for brands and partners, today announced a series of bold industry-shaping actions as it …
Retail, Proximity & IoT Marketing