Martech News
Customer Experience, Service & Success
Media firms shine spotlight on retaining customers
Enterprises in the telecom, media and entertainment (TME) industries are focusing their attention on retaining existing customers by simplifying their …Audience/Marketing Data & Data Enhancement
Huge launches Culture Decoder for analyzing cultural data
Huge, the creative consultancy under Interpublic Group (NYSE: IPG), announced the launch of Culture Decoder – an AI-powered tool that helps brands …CRM
Kindred Group selects Optimove as its CRM Marketing Solution
Kindred Group plc’s (Kindred), flagship brand, Unibet, has selected Optimove, the number one CRM Marketing solution for iGaming, to orchestrate and optimize …Customer Experience, Service & Success
Sprinklr announced appointment; reaffirms Q4 and FY 2024 guidance
Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced the appointment of Scott Harvey as …Optimization, Personalization & Testing
IAS expands AI-Driven Brand Safety & Suitability Measurement to Meta
Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that its AI-driven Total Media Quality …Adtech
Storyblocks’ Music Library Is now 100% Exclusive to Platform
Storyblocks, an unlimited, subscription-based stock media platform with video creation and workflow functionality, announces complete exclusivity of its music library. …Display & Programmatic Advertising
Dahua showcases Immersive Display and Control Solutions at ISE 2024
Dahua Technology, a world-leading video-centric AIoT solution and service provider, is showcasing its latest lineup of display and control solutions …Optimization, Personalization & Testing
Annual Industry Report on Insights AI: Entropik
Entropik, a leading Human Insights AI company, today announced the launch of its first edition of the Annual Industry Report …Customer Experience, Service & Success