Martech News

marketing strategies
Interviews

Martech Interview with Co-Founder and CEO, LeadsRx – AJ Brown

  “A good set of analytic capabilities, being “data-driven” triggers a fundamental shift in marketing approaches” 1. Tell us about … 0
ad tech companies
Adtech

Sayollo & Protected Media Partner for Mobile Game Advertising

Immersive mobile game advertising pioneer Sayollo and anti-fraud innovator Protected Media are announcing a first of its kind collaboration to … 0
data enhancement
Audience/Marketing Data & Data Enhancement

Martech Organization Xenon arc Celebrates 10-Year Anniversary

Xenon arc, a leading data-driven marketing and sales organization, announced the recognition of its 10-year anniversary. Originally founded by technology, … 0
ecommerce website
Ecommerce

Ecommerce Consultancy Advatix Hires Another Amazon Alumni as VP

Advatix added Amirtha Raman to its leadership team. She joins as the Vice President of eCommerce Technology and leads the charge for … 0
data science
Business/Customer Intelligence & Data Science

Business Analytics Agency MOTUS Consumer Insights Appoints New VP

MOTUS Consumer Insights, a leading business analytics and marketing agency, has appointed Dan Collins as Vice President of Operations. He is the … 0
predictive analytics
Predictive Analytics

MMA Announces a Transformational Predictive Analytics Solution

Introducing Demand Signals – An always-on, nimble approach to measure, optimize and interact with your marketing plans while re-informing traditional approaches Addressing … 0
sales force automation
Sales Automation, Enablement & Intelligence

Sales Enablement Leader Seismic & StepStone Win Gramercy Awards

Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, and StepStone Group Inc. (Nasdaq: STEP), a global private markets … 0
performance optimization
Optimization, Personalization & Testing

Personalization Leader Fanplayr Acquires Japan-Based Jamu Inc.

Fanplayr, a leader in online behavioral personalization, announced it has acquired Jamu Incorporated, a reseller and development firm based in Tokyo, Japan. The … 0
performance optimization
Optimization, Personalization & Testing

Blackstone to Invest in Marketing Optimization Platform Liftoff

Liftoff, a global performance-based mobile app marketing optimization platform, announced today it has reached a definitive agreement for a majority … 0