Martech News

The Institute for Brand Marketing
Native/Content Advertising

IBM Watson Advertising and Adweek Launch The Institute for Brand Marketing™

IBM (NYSE: IBM) and Adweek, LLC today launched The Institute for Brand Marketing™, a new program designed to educate marketers in collaboration … 0
dynamic digital advertising
Marketing Automation

MRP expands team in EMEA

MRP, a leading account-based marketing company welcomes General Manager of EMEA Operations MRP, a subsidiary of First Derivatives plc, announced … 0
Video Advertising

GIPHY selects Oracle Data Cloud to measure Viewability

Oracle Data Cloud is integrated to measure ad delivery, viewability and invalid traffic for short-form branded content from GIPHY Oracle … 0
Google AdWords campaign
Sales Automation, Enablement & Intelligence

Drum Launches With $11 Million in Funding

Drum launched today with nearly $11 million in seed funding, unveiling the first instantly available, massively scalable and completely flexible … 0
Marketing Automation

Volly Bolster new client to its Marketing Automation Platform

Volly, an industry-leading provider of SaaS-based Marketing Automation, CRM and POS solutions for banks and mortgage companies, is excited to … 0
Create a mobile-friendly website
In-House Techhub

Top 5 ways in which Mobile Marketing boosts your business

You might have observed that mobile marketing is driving the attention of the organizations and you might have also thought … 0
live music, cocktails, and networking
Events, Meetings & Webinars

EngageMint Asia’s Largest Retention Marketing Conference

The previous two editions of EngageMint were hosted in Mumbai and Bangalore and the speakers included industry stalwarts from major consumer brands such as … 0
Life Sciences, Retail, eCommerce
Content Marketing

Think Global Forum Unveils a Brand-New Identity

The Think Global Forum unveils a brand-new identity today, ahead of the launch of the Think Global Awards. The newly … 0
Display & Programmatic Advertising

MakeMeReach Global Digital Ad Platform Pinterest Partnership

Perion Network Ltd. (NASDAQ: PERI) announced today that MakeMeReach, its innovative digital ad tech subsidiary that empowers agencies and advertisers to truly … 0