Martech News

influencer marketing
Influencers

Forrester Appoints LogMeIn Executive Chris Finn As New CFO

Forrester (Nasdaq: FORR) today announced the appointment of Chris Finn as chief financial officer (CFO), effective September 13, 2021. Finn joins Forrester from LogMeIn, where he …
ad tech
Adtech

Adtech Leader Phoenix MI Acquires Communicus

Global Advertising and Brand Specialist Phoenix Marketing International (Phoenix MI) today announced the acquisition of research-based advertising consultancy Communicus, which …
Data Management Platforms
DMP

OCP Celebrates 10th Anniversary with Data Center Infrastructure Co.

Recently, the Open Compute Project (OCP) Foundation celebrated its first decade at the third OCP China Day 2021, hosted by Inspur …
ecommerce website
Ecommerce

eCommerce Performance Technology RevLifter Names Andrew Rooks as CRO

RevLifter, the leading technology solution for hyper-personalized deals and offers, today announced the appointment of Andrew Rooks as its first-ever Chief Revenue …
customer experience services
Customer Experience, Service & Success

Digital Experience Intelligence FullStory Secures $100M Investment

FullStory, the leader in digital experience intelligence (DXI), today announced that it has secured $103 million in growth capital financing. The oversubscribed …
customer service experience
Customer Experience, Service & Success

Kin + Carta implements Microsoft Dynamics 365 Customer Insights

Edit Kin + Carta, a leading data, customer acquisition, and retention specialist within Kin + Carta plc, has been appointed …
Data Management Platforms
Guest Blogs

Reimagining Your Data Collection Strategy: 5 Tips to Thrive in the Cookieless World

Cancel culture doesn’t just apply to TikTokers and YouTubers – it also applies to your martech when it comes to …
ecommerce website
Ecommerce

MPC: The Digital Commerce Event, set for August 17-19, 2021

MPC21, the MPC Digital Commerce Event, today announced it will host its annual conference virtually on Aug. 17-19, 2021. The …
referral system
Advocacy, Loyalty & Referrals

Annex Cloud Announces Explosive Growth

Annex Cloud, a global, enterprise technical solutions provider of advanced personalized and experiential customer retention software and loyalty management solutions, today announced aggressive …