Martech News
Ecommerce
Claspo integrates with Shopify, unleashes widget power for merchants
Claspo, the website widget platform, announces its integration with Shopify, the leading e-commerce giant. Tailored to address merchants’ common widget-related …Video Advertising
Innovid’s Annual CTV Insights Report
Advertisers leveraging the biggest screen in the house are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile …CMS & Web Experience Management
The ‘future’ of AI-applied content creation is already here: Report
As marketers come under increasing pressure to deliver compelling narratives and deliver personalization at scale, generative AI is no longer …Marketing Automation
Iterable in the List of Hot 100 Privately Held Software Companies
Iterable, the AI-powered customer communication platform, announced its inclusion in Citizens JMP’s March 2024 report, “Hot 100: The Best Privately …PR
Ruder Finn’s Jess Muldoon named Among PRWeek’s Women to Watch
Ruder Finn’s Jess Muldoon, Group Vice President, Corporate Media, has been named one of PRWeek’s Women to Watch 2024. The annual …Customer Data Platform
Hightouch launches Campaign Intelligence
Hightouch launched Campaign Intelligence, which uses AI to allow marketers to understand customer behavior and campaign performance– all on top …PR
AIAG names Bianchi Public Relations as PR Agency
The Automotive Industry Action Group (AIAG) – the largest global association driving supply chain efficiency in the mobility industry – has hired Bianchi …PR
PRBI adds three new members to elite global network
PR Boutiques International (PRBI), a worldwide collaborative network of founder-led boutique public relations firms, announced the addition of three new …Data Analytics