Martech News
Digital Marketing
AM Best to Host IMCA/AM Best Marketing Leader Lunch
AM Best will host a joint presentation with the Insurance Marketing & Communications Association (IMCA) on Friday, May 13, 2022, at …Mobile Advertising
T-Mobile in Compliance with Advertising Privacy Best Practices
BBB National Programs’ data privacy watchdog, the Digital Advertising Accountability Program (DAAP), worked with T-Mobile USA, Inc. to bring it into …ABM
New Research Unveiled At Forrester’s B2B Summit North America
B2B CMOs should drive alignment across the ecosystem to shape their company’s future According to new research unveiled at Forrester’s (Nasdaq: FORR) B2B Summit …Video Advertising
Digital Video Ad Spend Increased 49% in 2021: 2022 Outlook Report
Connected TV Makes Up Largest Ad Spend Amongst Digital Video Advertising Digital video advertising spend surged 49% in 2021 and …Email Marketing
TowerData and FreshAddress Launch a New Brand Identity, AtData
The unification of two powerhouse email companies establishes the benchmark for first party email data enhancement. TowerData, LLC and FreshAddress, …Retail, Proximity & IoT Marketing
Duluth Trading Company Transforms In-Store Checkout Experiences
Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) has worked with Duluth Trading Co. to drive seamless omni-channel checkout experiences …Optimization, Personalization & Testing
Catchlight Launches to Optimize Lead Qualification
Nearly 70% of registered independent advisors struggle to reliably schedule at least one prospect meeting on a weekly basis1, limiting …ABM
ZoomInfo Announces First Quarter 2022 Financial Results
GAAP Revenue of $241.7 million Grows 58% year-over-year GAAP Operating Margin of 13% and Adjusted Operating Income Margin of 39% Cash …Customer Experience, Service & Success