Martech News

digital marketing agency
Digital Marketing

AM Best to Host IMCA/AM Best Marketing Leader Lunch

AM Best will host a joint presentation with the Insurance Marketing & Communications Association (IMCA) on Friday, May 13, 2022, at …
mobile ad
Mobile Advertising

T-Mobile in Compliance with Advertising Privacy Best Practices

BBB National Programs’ data privacy watchdog, the Digital Advertising Accountability Program (DAAP), worked with T-Mobile USA, Inc. to bring it into …
account based marketing

New Research Unveiled At Forrester’s B2B Summit North America

B2B CMOs should drive alignment across the ecosystem to shape their company’s future According to new research unveiled at Forrester’s (Nasdaq: FORR) B2B Summit …
video ads
Video Advertising

Digital Video Ad Spend Increased 49% in 2021: 2022 Outlook Report

Connected TV Makes Up Largest Ad Spend Amongst Digital Video Advertising Digital video advertising spend surged 49% in 2021 and …
email marketing services
Email Marketing

TowerData and FreshAddress Launch a New Brand Identity, AtData

The unification of two powerhouse email companies establishes the benchmark for first party email data enhancement. TowerData, LLC and FreshAddress, …
iot security market
Retail, Proximity & IoT Marketing

Duluth Trading Company Transforms In-Store Checkout Experiences

Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) has worked with Duluth Trading Co. to drive seamless omni-channel checkout experiences …
performance optimization
Optimization, Personalization & Testing

Catchlight Launches to Optimize Lead Qualification

Nearly 70% of registered independent advisors struggle to reliably schedule at least one prospect meeting on a weekly basis1, limiting …
account based marketing strategy

ZoomInfo Announces First Quarter 2022 Financial Results

GAAP Revenue of $241.7 million Grows 58% year-over-year GAAP Operating Margin of 13% and Adjusted Operating Income Margin of 39% Cash …
performance optimization
Customer Experience, Service & Success

Bulletproof named finalist for Intelligent Security Excellence Awards

Nomination follows 2021 accolades ofMicrosoft’s global Security Partner of the Year and a third stint asMicrosoft Canada’s Partner of the …