Martech News
Channel, Partner & Local Marketing
MessageGears Gives Brands Direct Link to their Customer Data in Snowflake
Integration provides brands with a direct connection between MessageGears and Snowflake to use live, real-time data for personalization and orchestration of cross-channel messaging campaigns.0Business/Customer Intelligence & Data Science
CAUSE + EFFECT Strategy and Marketing Growth Inspires Name Change
CAUSE + EFFECT Strategy and Marketing, today announced that it will be changing its name to CAUSE + EFFECT Strategy … 0Interactive Content
Amazon and Leading Technology Companies Announce the Voice Interoperability Initiative
Today, Amazon (NASDAQ: AMZN) and leading technology companies announced the Voice Interoperability Initiative, a new program to ensure voice-enabled products … 0Audience/Marketing Data & Data Enhancement
USADATA Announces Free Data Diagnostic for Businesses
USADATA, the market leader in targeting capabilities and data, announced today a free, new report for businesses called the Data … 0Video Advertising
Videa Announces Spot Television Industry’s First Open Data Exchange APIs
Videa, an online buying and selling marketplace for automated television advertising, announced the availability of free, transparent, TIP-based API specifications … 0Marketing Analytics, Performance & Attribution
TechTarget Launches SearchAppArchitecture.com
Global technology media and purchase intent-driven marketing and sales services company TechTarget, Inc. (Nasdaq: TTGT) today announced the launch of SearchAppArchitecture.com™, a new … 0Display & Programmatic Advertising
meltmedia Joins Digital Health Coalition
Digital marketing agency meltmedia has signed on as a corporate supporting member of the DHC (Digital Health Coalition), an educational … 0Customer Experience, Service & Success
Vidyard Releases Free and Pro Offerings of its Business-Grade Video Hosting Service
Vidyard, the leading video platform for business, is taking another step toward making business-grade video content creation, hosting and management … 0Customer Experience, Service & Success