Martech News

Channel, Partner & Local Marketing

MessageGears Gives Brands Direct Link to their Customer Data in Snowflake

Integration provides brands with a direct connection between MessageGears and Snowflake to use live, real-time data for personalization and orchestration of cross-channel messaging campaigns.0
Business/Customer Intelligence & Data Science

CAUSE + EFFECT Strategy and Marketing Growth Inspires Name Change

CAUSE + EFFECT Strategy and Marketing, today announced that it will be changing its name to CAUSE + EFFECT Strategy … 0
Interactive Content

Amazon and Leading Technology Companies Announce the Voice Interoperability Initiative

Today, Amazon (NASDAQ: AMZN) and leading technology companies announced the Voice Interoperability Initiative, a new program to ensure voice-enabled products … 0
Audience/Marketing Data & Data Enhancement

USADATA Announces Free Data Diagnostic for Businesses

USADATA, the market leader in targeting capabilities and data, announced today a free, new report for businesses called the Data … 0
Video Advertising

Videa Announces Spot Television Industry’s First Open Data Exchange APIs

Videa, an online buying and selling marketplace for automated television advertising, announced the availability of free, transparent, TIP-based API specifications … 0
Marketing Analytics, Performance & Attribution

TechTarget Launches SearchAppArchitecture.com

Global technology media and purchase intent-driven marketing and sales services company TechTarget, Inc. (Nasdaq: TTGT) today announced the launch of SearchAppArchitecture.com™, a new … 0
Display & Programmatic Advertising

meltmedia Joins Digital Health Coalition

Digital marketing agency meltmedia has signed on as a corporate supporting member of the DHC (Digital Health Coalition), an educational … 0
Customer Experience, Service & Success

Vidyard Releases Free and Pro Offerings of its Business-Grade Video Hosting Service

Vidyard, the leading video platform for business, is taking another step toward making business-grade video content creation, hosting and management … 0
Customer Experience, Service & Success

Catchpoint Expands Executive Team With Veteran Sales and Marketing Hires

Catchpoint™, the leader in next-generation Digital Experience Monitoring (DEM), today announced three new appointments to its executive team. Nik Koutsoukos is … 0