Martech News

SMS marketing software
Mobile Apps

EZ Texting Appoints 35-Year Industry Exec Mark Little as CRO

EZ Texting, the leader in SMS marketing software for business, today announces the appointment of Mark Little as Chief Revenue Officer. With …
Service Organization Control
Customer Experience, Service & Success

ActiveCampaign Announces Successful Completion of SOC 2 Type 2 Audit

ActiveCampaign, the leader in Customer Experience Automation, today announced that it has successfully completed its Service Organization Control (SOC) 2 …
sales enablement platforms
Sales Automation, Enablement & Intelligence

Seismic Acquires Percolate

Seismic, the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and …
Manthan Software
Optimization, Personalization & Testing

RichRelevance Announces Plans to Consolidate Business With Manthan Software

RichRelevance, the global leader in Experience Personalization, today announced that the company has signed a series of strategic partnership agreements …
digital advertising
Guest Blogs

Why The Amazon Attribution Solution Takes The Biggest Piece Of The Pie

Recently, Amazon Attribution has been getting a lot of buzz in the marketing and advertising sector. Even though the software …
B2B Customer loyalty
Advocacy, Loyalty & Referrals

Annex Cloud Named Episerver App Marketplace Technology Partner of the Year

Annex Cloud, an industry leading customer marketing and loyalty solution provider for brands, manufacturers, distributors and retailers, has been recognized …
Influencers

Reech Partners With Pinterest

Reech, the leading pan-European influencer marketing company, now integrates Pinterest data into its technology solution Reech Influence Cloud™ to the …
local business clients
Channel, Partner & Local Marketing

Vendasta launches product-led growth initiative for partners

Freemium versions of key digital martech products drive sales and retention Vendasta partners can now unlock a freemium suite of foundational …
content management
CMS & Web Experience Management

Laserfiche Named a Challenger in 2019 Gartner Magic Quadrant for Content Services Platforms

Laserfiche — a leading global provider of intelligent content management and business process automation — was named a Challenger in …