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YouAppi Launches OM SDK and Secures IAB Tech Lab Certification
YouAppi announced today the release of its recent Open Measurement Software Development Kit (OM SDK). YouAppi also announced that it …Guest Blogs
The Devaluation of Content is a Problem for Marketers
There was a time when click through rates for display banners averaged over 5%, they are now down at about 0.06%. …Business/Customer Intelligence & Data Science
Aerospike® Named a Champion in Hybrid Real-Time Data Processing Market Report
Aerospike Inc., the global leader in next-generation, hyperscale data solutions, has been named a Champion in Bloor Research’s 2019 “Hybrid …Interactive Content
REPLY: New Tool “China Beats” Provides Deep Insights Into the Chinese Market
TD Reply, the company specializing in marketing and innovation consulting within the Reply Group, developed China Beats, a business intelligence solution …Search & Social Advertising
Firewood Marketing Certified as Women/Minority Business Enterprise, Joins Supplier Diversity Program
Firewood Marketing announced today that it has been officially certified as a Women/Minority Business Enterprise (WMBE) by the California Public …Customer Experience, Service & Success
PERQ Announces Multifamily Industry’s First-Ever AI-Driven Marketing Cloud
PERQ, a marketing technology company, today announced the launch of the PERQ Marketing Cloud for the multifamily industry. The first-ever …Content Marketing
Leading Associations Turn to ON24 for Member Engagement and Revenue Growth
With 51% of associations reporting flat or declining membership and nearly 40% saying a lack of engagement is the reason members don’t …Marketing Automation
Openprise Announces Data-Driven Marketer of the Year 2019 Award Winners
Openprise, the leader in data orchestration solutions for marketing and sales, today announced the winners of its second annual Data-Driven Marketer of …Customer Data Platform