Martech News

sales and marketing
Guest Blogs

How to Tailor Your Messaging When Creating an SEO Campaign

Like other marketing channels, Search Engine Optimization (SEO) requires you to consider your message and how it will impact your …
multichannel marketing
Content & Experience, Marketing Automation

Infogroup Adds World-class Digital Talent to Expand Digital Capabilities and Accelerate Company Vision and Mission

Infogroup, a leading provider of data and multichannel marketing solutions, today announced the expansion of its digital services and the …
Events, Meetings & Webinars, Social & Relationships

Annual Technology Expo Draw 300 Print, Marketing Innovators

AlphaGraphics, Inc. a global leader in print, marketing, signage and technology solutions has successfully concluded its annual industry leadership conference …
email Marketing
Content & Experience, Email Marketing

Global Martech Provider Adestra Featured at No. 765 in This Year’s Inc. 5000

Inc. magazine released its annual listing of the fastest-growing private companies in America this week, with Adestra ranking high at no. …
location based marketing
Content & Experience, Marketing Automation

Ubimo Wins ‘Best Location Based Marketing Platform’ in 2018 MarTech Breakthrough Awards Program

Ubimo, a SaaS location intelligence company, today announced that it has been honored with the “Best Location Based Marketing Platform” …
Email Marketing
Content & Experience, Email Marketing

Adobe Advances Email Marketing, Integration with Other Brand Channels

  Adobe (Nasdaq:ADBE) recently surveyed U.S. consumers, revealing that close to 50 percent still prefer to receive offers from brands via …
marketing tool
CRM, Social & Relationships

Jumpstart Program to generate ROI driven implementations

Full Circle Insights®, Inc., maker of comprehensive sales and marketing performance measurement solutions, today announced the rollout of Jumpstart, a …
Customer Data Platfrom
Customer Data Platform, Data Management

Lytics Tops Award Count, Receives Highest Scores In Data Quality And Insights In Customer Data Platform Buyer’s Guide

Lytics, the leading CDP for marketers, today announced its exceptional performance in industry research firm The Relevancy Group’s (TRG) CDP …
Cross Border Business
Channel, Partner & Local Marketing, Commerce & Sales

Westwin Explains How Big Data Drives Cross-border Marketing

August 2018 marks Westwin’s two-year anniversary of acquiring former Microsoft Online’s business and assets. Anderson Liu was the general manager of Microsoft Online two years ago; …