Martech News

SmartBug Media™ Named to HubSpot's Partner Advisory Council
Content Marketing

SmartBug Media™ Named to HubSpot’s Partner Advisory Council

SmartBug Media™—a leading Intelligent Inbound™ marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound …
Tapad Brings Global Insights to Arm Treasure Data's Enterprise CDP Technology
Audience/Marketing Data & Data Enhancement

Tapad Brings Global Insights to Arm Treasure Data’s Enterprise CDP Technology

oint solution will enhance accuracy and reach across North America, EMEA and APAC Tapad, a global marketing technology company and leader …
R2i Invests in Strategic Account Management
CMS & Web Experience Management

R2i Invests in Strategic Account Management

R2i, a rapidly growing digital marketing agency, is strengthening its Account Services offering with a strategically-oriented, diverse group of leaders. …
7-Eleven CLiQQs with CleverTap To Drive Effective Customer Engagement
Marketing Automation

7-Eleven CLiQQs with CleverTap To Drive Effective Customer Engagement

CleverTap, the customer lifecycle management platform, today announced that 7-Eleven Philippines, a subsidiary of the global retail chain has chosen …
Improvado raises $8M to automate full stack Marketing Analytics
Marketing Analytics, Performance & Attribution

Improvado raises $8M to automate full stack Marketing Analytics

Improvado, the leading marketing middleware platform, announced today that it has raised $8 million total in Super Seed funding. Venture capital participants …
Antenna group unifies specialized subsidaries into an integrated plan
PR

Antenna group unifies specialized subsidiaries into an integrated plan

Antenna, an integrated public relations and digital marketing agency, today announced that it has rebranded and consolidated its parent company’s …
ActiveCampaign Hires Cory Snyder to Expand its Rapidly Growing Partner Program
Marketing Automation

ActiveCampaign Hires Cory Snyder to Expand its Rapidly Growing Partner Program

ActiveCampaign, the leader in intelligence-driven sales and marketing automation for small businesses, today announced Cory Snyder joined the team as the Director …
Strum Platform™ Launches as New Business Intelligence Data Analytics Software Designed for User Personalization, Targeting and ROI Performance
Business/Customer Intelligence & Data Science, Data Analytics

Strum Platform™ Launches as New Business Intelligence Data Analytics

Strum, a financial services data-driven marketing and brand consultancy agency, announced today the launch of Strum Platform™, its new advanced end-to-end …
Nonprofit and education reseller to be combined into core Salesforce operations as scale accelerates Salesforce to create new nonprofit and education vertical
CRM

Salesforce and Salesforce.org combine to drive greater philanthropic impact

Salesforce (NYSE: CRM), the global leader in CRM, today announced that Salesforce.org, the independent nonprofit social enterprise, will be integrated into …