Small- to mid-sized SSPs and DSPs lose millions to ad fraud because they cannot produce industry standard Invalid Traffic refund evidence.
These teams lack legal and technical resources and rely on time-consuming manual processes and substandard evidence – such as screenshots of Excel files – in their refund negotiations. As a result, SMBs cannot negotiate clawbacks like larger enterprises with more robust legal teams,
Pixalate streamlines dispute resolution with the ad industry’s first Clawback Report, available via its Analytics dashboard. Clawback Report generates a tamper-proof signed PDF with IVT evidence that SSPs and DSPs use in refund negotiations.
MRC-Accredited Evidence with Transaction-Level Granularity
Clawback Report leverages Pixalate’s MRC-accredited ad fraud detection engine to automatically aggregate and categorize IVT signals at unprecedented granularity. The system auto-compiles evidence packages organized by:
- Publisher-level reason codes: Specific IVT categories (SIVT, GIVT) mapped to individual publishers and domains
- Seller identification: SSP, exchange, and reseller chain documentation
- Campaign-level attribution: Campaign IDs and impression-level data
- Fraud taxonomy breakdowns: Issue or defend clawbacks against 40+ IVT types, including bot traffic, datacenter IPs, device spoofing, and behavioral anomalies
- Temporal analysis: Define custom timeframes (up to 12 months) to align evidence with specific dispute periods
Each Clawback Report generates tamper-proof signed PDF documentation with immutable audit trails for refund negotiations across the programmatic supply chain.
Use Cases: Pixalate’s Clawback Report
For DSPs & Ad Buyers (Issuing Clawbacks)
- Demand Refunds: Filter by Advertiser ID and Campaign ID to identify IVT tied to specific campaigns
- Generate Evidence: Tamper-proof documentation containing Pixalate’s IVT evidence.
- Filter to Exact Fraud Source: Filter by 41 IVT types (including GIVT and SIVT), Seller ID, App ID, or Domain
For SSPs & Ad Sellers (Defending Against Clawbacks)
- Counter False IVT Accusations: Filter by Publisher ID, Seller ID, or App/Domain to defend traffic legitimacy
- Verify Clawback Evidence: Verification link in Clawback Report confirms the authenticity of the data and source
Features: Clawback Report Data Points
| Attribute | Description |
| Seller ID | Seller ID associated with measured ad traffic, set/passed at an individual client level. |
| App ID | The identifier associated with the application measured. |
| Publisher ID | The publisher ID associated with measured campaign ad traffic. This setting is used for both Domain and App-based Clawback Reports. |
| Campaign ID | The advertising campaign ID associated to measured ad traffic |
| Advertiser ID | The advertiser ID associated to measured campaign ad traffic |
| Domain | The core part of a website’s URL. |
| Gross Ad Count | Estimated total ad count, including SIVT and GIVT |
| IVT Type | Filter by SIVT, GIVT, or specific fraud categories (bot traffic, datacenter traffic, click farms, etc.) |
| SIVT (Sophisticated Invalid Traffic) | Coverage for 30 types of SIVT, including app spoofing, device ID stuffing, masked IP, etc. |
| GIVT (General Invalid Traffic) | Coverage for 11 types of GIVT, including datacenter, IAB crawler, TOR, etc. |
| Lookback Period | Up to one year for longer clawback negotiations. |
| Legal and Compliance Statements | Legal and compliance statements included in report documentation. |
| SHA-256 Hashing | Cryptographic function that endows reports with a unique 64-character fingerprint. |
| Digital Signature | Verification Clawback Report was produced within Pixalate’s Analytics platform. |
| Verification Link | A link to verify that the PDF report is authentic and accurate |
Availability
Clawback Report is available in Pixalate’s Ad Fraud Analytics and Monitoring System.
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