What’s Ahead: Email Marketing Predictions for 2019
Many email marketers are busy setting new goals for the year ahead. In order to prioritize, it’s important to consider some of the key factors that will shape email marketing...
Tag: Customer Experience
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ON24 Launches ON24 Target, Enabling Marketers to Create and Deliver...
According to Forrester, 95% of marketers agree that account-based marketing is the most effective strategy for demand generation, but it’s the marketers who focus on account-based engagement that succeed. That’s why ON24,...
NGDATA appoints Doug Gross as CEO to support financial services...
NGDATA, the company that helps brands to transform their customer engagement strategy and improve marketing and sales conversions through real-time data analytics, today announces the appointment of Doug Gross as...
MRM//McCann Adds to Senior Global, APAC and U.S. Leadership
MRM//McCann, a leading global customer relationship agency, today announced a series of key leadership appointments across its network, including a new Global Chief Operating Officer. The announcement of senior executives promoted and hired...
Cognizant to Acquired Technology Group Cloud Quote-to-Cash
Cognizant (Nasdaq :CTSH ) today announced the acquisition of Advanced Technology Group (ATG), a privately-held provider of customer and revenue management consulting and implementation services focused on the Salesforce Platform. The transaction...
Freshworks Appoints David Thompson as CMO
Freshworks, a global leader in customer engagement software, announced today the appointment of veteran Software as a Service (SaaS) executive David Thompson as chief marketing officer. As one of his first initiatives,...
Influencer Platform & Agency ACTIVATE Launches to Market IGTV
The network expands their offerings to streamline workflow for influencers and marketers, onboarding longtime influencer expert, Lauren McGrath to lead strategy and execution Influencer marketing technology platform and agency, ACTIVATE, formerly Bloglovin’,...
SDL and DivvyHQ Collaborate to Simplify Content Experience
SDL (LSE : SDL ), a leader in global content management, translation and customer experience, today announces a strategic partnership with DivvyHQ, a leader in integrated content planning, to help global brands...
Upfluence Secures $3.6 Million in Series A Funding
Upfluence, the leading SaaS influencer marketing platform, announced today a Series A investment of $3.6 million led by the tech entrepreneurs’ fund, ISAI, with additional participation from the investment group, French Partners. The financing will...
STRATACACHE Announces Ben Reynolds as Vice President of Business Development...
STRATACACHE announced Ben Reynolds as Vice President of Business Development, leading business development and product strategy for STRATACACHE’s location-based marketing and analytics platform, Walkbase. In this role, Reynolds works closely with global sales and...
